25 May 2012
| by John Reynolds
: "Innovation has been key to driving the success of Squares and we have invested over 3m in advertising ...
25 May 2012
| by Loulla-Mae Eleftheriou-Smith
Bartle Bogle Hegarty has created the campaign for Missing People, which is launching its new phone number, 116 000, on International Missing Children's Day today (25 May).
It is supported through TV and cinema activity, interactive posters, digital outdoor and print executions. It runs under the strapline ...
24 May 2012
| by Maisie McCabe
advertising....), but British advertisers have not created world-class radio spots in recent years.
In 2011, for the second ...
1992: The Radio Advertising Bureau is founded under Douglas McArthur
1995: The RAB Aerial Awards ...
When people are asked to name their favourite ad, the most common response is a TV spot. Posters ...
24 May 2012
"Surely someone at the agency must have realised that a creepy brand character with a husky voice and an American accent who suddenly appears out of nowhere to confront a housewife choosing the advertised product has already been done. Does Clarence the polar bear in the Birds Eye ad by Abbott Mead Vickers BBDO ...
23 May 2012
Nike has drafted in some big names in football for its latest TV campaign, including Santos FC...The television campaign, created by Wieden Kennedy, is set during a France versus Holland football game that is interrupted by waves of young players who invade the pitch to show they have the skills and hunger to take on the best players in the world, including Wesley Sneijder and Danny Welbeck. ...
23 May 2012
| by Loulla-Mae Eleftheriou-Smith
McCann London has created a TV spot designed to raise awareness of The Big Jubilee Lunch, the Eden...was appointed by the Eden Project to handle media planning and buying.
It has booked the ad onto digital TV ...
23 May 2012
| by Sarah Shearman
by the Advertising Standards Authority (ASA), after it received complaints about its sexual content....and therefore its advertising must contain some sexual content but it did not consider it to be explicit ...
push at the start of the year with a TV ad and social media campaign to get couples "in ...
23 May 2012
| by Loulla-Mae Eleftheriou-Smith
The repositioning has been kicked off with a new TV ad by BBH that features a group of dogs turning up to a party hosted by cats.
The hostility between the two species is broken down by the dogs proffering a crate of J20. The ad ends with the strapline, "A bottleful of togetherness".
Last year ...
23 May 2012
| by Daniel Farey-Jones
360 to quiz him about the brand's image and plans and fish for news on Apple's rumoured TV plans....-funded programming. It could work for us."
Inglis also confirmed the brand would not be advertising on TV around ...
."
The transformation has been achieved in good part thanks to press campaigns and a clutch of TV ads, most recently ...
with TV lead John Lewis into ad-funded programming, which has been in vogue with some brands in recent ...
22 May 2012
| by Matthew Chapman
EDF Energy is running a TV campaign starring its orange blob brand character in an athletics...The 30-second television spot features the brand character dreaming of athletics, before being ...
was launched in April with a 60-second television ad pushing the brand's low-carbon claims and introduced ...
Better Energy' advertising and in particular, to our new brand character.
"Bringing together 'Thank ...