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- The Central Office of Information (COI) has appointed Advertising Association chairman Mark Lund
The prestigious Cannes Lions International Advertising Festival is to have a PR dimension from 2009...Cannes Lions, founded as an advertising competition in 1954, is now looking to represent the entire communications industry. Lord Bell, chairman of Chime Communications, will be jury president ... community not just in advertising, but in PR and other disciplines.' The festival runs from 22 to 27 June ...
robust performance given what is happening in its advertising markets. But the good news was ignored
Donna Imperato's message for the UK PR industry is one of hope. The credit crunch is a 'great opportunity', and PROs should be hitting marketing managers with this line: 'Cutting out $2m from advertising is not going to hurt you, so put $1m into your PR instead,' she argues. Imperato, 48, has had ...
suffered. But clients who cut advertising dramatically nearly always increased PR activities to compensate
The campaign was made popular last year by an iconic advert featuring a gorilla playing the drums to a Phil Collins song. Red is set to 'amplify' the sequel to that TV commercial through direct-to-consumer work and a media engagement programme. The account will be led by Red's head of consumer brands Ed ...
industry. It showed that we must learn lessons from the advertising world to ensure we are paid fairly
advertising and marketing campaign in the run-up to Christmas.
' representations in the Western media with a global PR and advertising campaign....The Israeli Ministry for Foreign Affairs is to hold a pitch for international and Israeli-based PR agencies to support the drive, which will cover Europe and the US. The Israeli Ministry of Tourism is also seeking British advertising agencies to handle a 'rebranding' campaign across Europe ...
Eight years ago, I wrote Cosmopolitan Guide to Working in PR and Advertising as a way of formally
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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