Ocean Outdoor partners with TalkSport for summer sport bulletins
22 May 2012 | by Maisie McCabe
aims to sell bespoke integrated multiplatform campaigns to advertisers using on-air radio ads, digital ...
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Old El Paso readies Jubilee-themed campaign
22 May 2012 | by Maisie McCabe
Griffith. A repurposed TV ad, by Saatchi Saatchi with art direction by Phil Clarke and copy direction ...
Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief
17 May 2012 | by Maisie McCabe
British Airways' 'To Fly. To Serve.' ad campaign was designed to help the airline "reach out to a...four million people over TV, outdoor, print and digital, and 70,000 to 80,000 people saw the ad on Facebook in the day before it was first shown on TV, Van der Post said. He said that premi ring the ad ... to reach out to a different clientele." British Airways is one of the official sponsors of the London ...
Ocean Outdoor in £35m management buyout
17 May 2012 | by Maisie McCabe
Outdoor sells outdoor advertising at 26 premium locations across the UK and with LDC Capital s backing ...
Hub Digital Networks launches into digital out of home sector
16 May 2012 | by Nick Batten
-house. Acentic Media is an international provider of digital TV services for hotel chains predominantly ... are struggling to find expertise that will show them how to optimise their sales, while advertisers and agencies ... innovative, targeted DOOH solutions for advertisers that lift targeting and relevance to the next level ...
'Bigger. Fatter. Gypsier.' ad complaint could get second chance
15 May 2012 | by Maisie McCabe
s ads for the TV programme 'Big Fat Gypsy Wedding'. "It will give equally careful consideration ...
Eye releases study on neuro effects of outdoor media
14 May 2012 | by Nick Batten
Eye, the international out of home advertising company, has released the results of a study looking...of home advertising. According to Eye, while industry measures of exposure are important, they only tell ... treatments have an impact on how consumers think and feel about the brands advertised, and are key ... , responses to dynamic posters were 21% higher than responses to static posters. The impact of advertising ...
Smooth Radio to launch 'Feed Your Soul' campaign
11 May 2012 | by Maisie McCabe
trip to Las Vegas. To promote the competition, leaflet drops and mobile advertising will drive ...
JCDecaux's revenue rises 6.6% boosted by UK transport division
10 May 2012 | by Maisie McCabe
advertising portfolio across the world. "Our strong exposure to fast-growing markets and growing digital ...
My Media Week: Henry Daglish
09 May 2012 | by Mike Fletcher
" for one of our clients on Shazam (the clever platform that will allow viewers to interact with TV ads from ... , before getting down to the business of judging our Grandees Awards entries. Our Grandees Awards are our internal awards. I've seen some great work coming out of the teams this year, with an especially exciting ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
