Click 
to remove filters
MediaCom has formed a partnership with the independent mobile advertising network, InMobi...offering for large global advertisers". Rob Jonas, managing director and vice-president of Europe ... for brand advertisers, our partnership with MediaCom will take away the pain-points around building mobile ...
, communications buying manager at Unilever, said: "As one of the UK's largest advertisers, it's important that we ... great opportunity for outdoor advertising to provide consumers with engaging and interactive campaigns ...
trip to Las Vegas. To promote the competition, leaflet drops and mobile advertising will drive ...
mobile apps present a great opportunity for innovative advertisers....advertising revenue that helped developers build the platforms in the first place. Tong said media agencies were rising to the challenge of keeping app advertising interesting and innovative and not off ... traditional advertising and just thrown it onto a mobile. But mobile has great things like touch an entire ...
/sponsorship and retail. Outdoor advertising will become more directly interactive with NFC replacing QR codes ...
. Big TV buy? Add mobile," says Valoti. "Outside back cover in The Standard tonight? Imagine what mobile ... into all digital channels. "Advertisers are following consumers, who are increasingly using mobile ... by advertisers. As an industry we are lagging well behind the consumer. "Time spent with mobile devices ...
are understood to have boosted investment in mobile advertising, in an effort to reach what internet analytics ... month. According to annual figures from the Internet Advertising Bureau (IAB ... devices to access the web while watching TV. For the first time, retail is among the top ...
MTV has launched a social TV app, Under The Thumb, in some markets in Europe but is holding back a...high expectations for the Under The Thumb app, which it said would: "Redefine social TV for today ... on', works to its own schedule and watches TV in its own way. "We developed MTV UTT in order ... -viewing function with friends, chat, remote TV viewing and news and gossip. Ben Jones, European director ...
poor performance of Sony's television division. Sony revealed the launch of the Experia S outside ...
on TV, has been downloaded more than 50,000 times in almost three weeks....The average number of active players per match stands at 9,000 after two of the five rounds of tournament matches. The number of downloads parallels the success of Heineken's free Star Player app, for which AKQA won a Gold Cyber Lion at the Cannes advertising festival. The RBS app was conceived ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
