Spotify takes the plaudits in the latest IPA Online Media Owner survey
28 Mar 2012 | by Mark Banham
"} The survey is released in advance of the 2012 IPA Online Media Owner Awards, which will be held in November ...
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My Media Week: Ellie Edwards
16 May 2012 | by Mike Fletcher
on Trueview and Performance Video. I'm a guest of Julia Smith at Jemm Media at the British Media Awards ...
What Google's privacy changes mean for advertisers
01 Mar 2012 | by Matt Stannard, chief technology officer, 4Ps
), explains what advertisers need to know about the changes to Google's privacy policy..... Google has been pushing this in its recent advertising campaigns and we are seeing the number of searches ... to advertisers across the Google Network as it allows them to really refine and target a user based on several ... messages in which they refer to a skiing holiday, could be used to provide more contextual advertising ...
How HTML5 is coming to the rescue of the ad industry
19 Jan 2012
and what will it deliver for us credit-crunched agencies and advertisers? HTML5 is, not surprisingly ... that the brands, advertisers and agencies that recognise fastest how to use HTML5 effectively will give themselves ...
Inside Indicia and Very's DMA Grand Prix-winning campaign
05 Jan 2012 | by Daniel Farey-Jones
The Work It Baby campaign picked up three awards on the night, leaving Vanessa Preece, head ... to the agency s decade-long relationship with Shop Direct, describing the awards as the "epitome of our ... . There was no TV budget and in a crowded market the positioning had to be distinctive. Bates said: "What we ...
Number 10 digital guru Nick Jones to chair judging at Revolution Awards
19 Dec 2011 | by Staff
's Revolution Awards....of judges for the Revolution Awards 2012, including experts from Twitter, Motorola, Just-Eat, Cheil UK, Work Club, Penguin Books, Poke, AKQA and LBi. For more information on how to enter the Revolution Award 2012, visit www.revolutionawards.com or call 0208 267 4433. The awards will take place at Grosvenor ...
Maxus picks up online media account for Bench clothing
01 Dec 2011 | by Mark Banham
digitally which now accounts for over 30% of our billings." The awarding of the online account is a ...
Sector analysis: Digital recruitment remains media's top priority
14 Nov 2011 | by Joe Lepper
Research released by the Internet Advertising Bureau (IAB) in October revealed further compelling...internet advertising expenditure, which now has a market share of 27%. But despite this continuing ... senior planners and buyers across mobile, internet advertising and social media, will ultimately lose out ... meaningful insight for future advertising activity." This requires analysts with both analytical ...
Think BR: It takes two to tango
25 Oct 2011 | by Guy Phillipson
The UK leads the world in online advertising but the marketplace and the technology behind...to present at their industry conference, and explain how the UK became the most successful online advertising ... dancing and fillet steak, their advertisers spend a mere 5% online. Still, 1000 delegates packed ... Video advertising up 100%; social ads up 60%; FMCG advertisers are now the second highest display ...
Online adspend hits £2.3bn as entertainment drives growth
05 Oct 2011 | by Sarah Shearman
Online advertising enjoyed double-digit year-on-year growth in the first half of 2011, fuelled by a...are still only a fraction of TV advertising and it has been suggested the increase in online video spend ... TV advertising online. Phillipson was unable to break down where the extra spend in video ... on the internet is online TV advertising. It underlines how the internet is a technology that s helping TV ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
