Look launches 'Look What I'm Wearing'
14 May 2012 | by Nick Batten
each week. Look will promote the launch of Look What I m Wearing with digital and press advertisements ...
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McDonald's launches content portal in latest phase of UK 'McMakeover'
15 May 2012 | by John Reynolds
through a TV ad in the next phase of the ongoing A-Z campaign, showcasing a series of McDonald s ethical ...
Carlsberg 'fan academy' by Fold7
14 May 2012
Des Lynam, Stuart Pearce and Sir Bobby Charlton star in a new TV campaign for Carlsberg.
Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
adding value to the consumer as key to growth. In contrast, advertising is an old model squeezed ... to run advertising for Nike, and we grew up being a company built on amazing athletes, products and advertising. We are entering a phase now where all our advertising still has an emotional value, but you ...
Google showcases professional YouTube content
09 May 2012 | by Sarah Shearman
, with an integrated marketing push featuring entertainment content from popular TV shows, including 'Britain's Got
Wagon Wheels launches Bing map treasure hunt
08 May 2012 | by Maisie McCabe
2004 . The company appointed VCCP to its advertising account in December 2010 . Aaron Robb, digital ...
Sorrell bids to diversify WPP with tech launch
24 Apr 2012 | by Daniel Farey-Jones
Not content with an empire that spans advertising, digital, research, PR and media, Sorrell ... of True Worldwide, a start-up set up to unite digital, advertising and technology that the group backed ... of chief marketing officers and chief technology officers, as it "hides the spaghetti behind the TV set ...
Eric Newnham invests in Blis Media
23 Apr 2012 | by Nick Batten
provider for online display advertising, and has become its chairman....market offer. They are not only enabling advertisers to take full advantage of smartphone and tablet ...
Science Museum looks to build digital ad roster
19 Apr 2012 | by Ian Darby
The National Museum of Science and Industry is reviewing its digital advertising requirements....follows last year s appointment of Creature London to handle advertising for the Science Museum. In addition to digital advertising for the London-based venue, the brief also covers the National Railway ...
VO5 Extreme Style 'pageant' by Euro RSCG London
12 Apr 2012
function, ahead of the next TV spot in the "Pliktisijiteur Village Pageant" campaign.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
