McDonald's launches content portal in latest phase of UK 'McMakeover'
15 May 2012 | by John Reynolds
through a TV ad in the next phase of the ongoing A-Z campaign, showcasing a series of McDonald s ethical ...
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Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers
22 May 2012 | by Noelle McElhatton
, traditional media like outdoor, TV and direct are still in favour for reaching certain demographics ...
Diageo forced to apologise after BrewDog awards scandal
09 May 2012 | by Gemma Charles
influence to prevent the self-styled Scottish "punk brewer" from winning a drinks industry award....In a blog, BrewDog claimed that Diageo, a sponsor of the British Institute of Innkeeping award ceremony, had cheated Brewdog out of an award. According to the blog, BrewDog's name was engraved ... as the winner. It then went on to claim that Kenny Mitchell, chairman of the award committee, said ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012...Zone Radio Advertising Bureau RadioCentre Scotty Brands Finance director s award British Gas Nectar Award British Gas Dr Pepper the Pepperhood (Coca-Cola) Zone Hotels ... Awards for Excellence. The FMCG giant has been cited in five different categories, including social ...
Unilever's Paul Polman claims marketers 'rapidly losing ground' to consumers
01 May 2012 | by Rachel Barnes
and advertising. Where products came from, and the company behind them, will be factors in purchase decisions ...
Alan Mitchell: Advertisers, face it, your consumers hate you
29 Mar 2012 | by Alan Mitchell
Advertising Association research suggests marketing's image is in dire need of a makeover...Awards are for advertising that benefits its clients, not its consumers'. So what benefits do ... Take a look at this recent quote. 'Advertising is facing a problem. Favourability has evaporated ... of the Advertising Association. His strongly worded wake-up call, originally written for the RSA Journal last winter ...
ISBA Conference: Advertisers must prove their economic worth
21 Mar 2012 | by Gemma Charles
Advertisers must get better at demonstrating their importance to the economy to ward off the threat...In a wide-ranging address to the ISBA Conference this morning, Whittingdale said advertising ... across why advertising is important." However, he warned that five years on since his last speech ... that the "pressure has not diminished" to go further on restrictions on advertising food that is high in fat, salt ...
Barclays hires former Vodafone marketing chief Wheldon to brand role
09 Feb 2012 | by Alex Brownsell
should come to an end . Prior to joining Vodafone, Wheldon spent four years as global advertising director at Coca-Cola, as well as a stint as European president at advertising network BBDO. Barclays ...
Editor's Comment: Cameron's broadside merely a smokescreen
01 Feb 2012 | by Noelle McElhatton
awarded brand, soon to celebrate its 42nd anniversary with handsome spouse, DDB. Noelle.McElhatton@haymarket.com ...
Subway's UK marketing chief on putting health and value at the heart of the brand
27 Jan 2012 | by Gemma Charles
the health agenda is the sponsorship of the latest series of weight- loss reality TV show The Biggest Loser ... , eschewed TV to promote the 3 lunch, preferring a mix of outdoor, radio and digital instead. While a wholesale move away from TV is not on the cards, she says: 'I've been really looking at the budget ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
