Taming the data deluge
05 Apr 2012 | by David Benady
collection, Maurel says some governing bodies are using real-time data to build their popularity. British ...
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VIDEO: Ryanair's O'Leary launches hotel comparison site
19 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
'Leary has previously said that Ryanair invests "nothing" in advertising because his fares, he claims ... to build up the promoting, the advertising, and the brand of the Ryanairhotels.com website." O ...
Lateral Group hires Mike Cavers as executive creative director
02 Apr 2012 | by Nick Batten
of the most awarded creative departments in the UK, from Bartle Bogle Hegarty's Limbo and TBWA\Payne Stracey ... of the most experienced and awarded creatives in the marketplace. "His appointment reinforces our ... successful insight and data offering. "With Mike on board, we hope to build a recognised, award ...
Confused.com extends Nectar partnership
29 Mar 2012 | by Alex Brownsell
will be promoted with a new TV and radio ad, again featuring its animated brand character and version of disco ... a pitch. Its advertising had previously been handled in-house. ...
Tributes paid to 'pivotal' IDM founder Derek Holder
16 Feb 2012 | by Daniel Farey-Jones
In his career as a marketer, Holder worked for brands including Ford, British Airways and Reader s Digest, but it was in professional education that he found his forte. In 1981, he developed the world s first professional qualification in direct marketing. In 1986 he launched the Direct Marketing Centre ...
Tesco must find a new role for Clubcard
15 Feb 2012 | by Alan Mitchell
and brands, including the Apple iTunes Store, BP, British Gas, Ford, Sainsbury's, Ticketmaster, Vision ...
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
02 Feb 2012 | by Staff
TBG Digital, AKQA and Adam & Eve lead nominations for this year's Revolution Awards 2012, set...have received seven nods each. AKQA will be hoping to pick up awards for Best Use of Mobile and Best Use of Consumer Engagement, while Adam Eve is up for awards including Best Integrated Marketing Campaign and Best Viral. The Awards take place at Grosvenor House, Park Lane, in London on Friday 20 ...
More data leaks while Europe cracks down on wrongdoers
26 Jan 2012 | by Daniel Farey-Jones
such as the World Federation of Advertisers, however, worry that the proposals look like clogging up the digital ... the most to lose perhaps why the former was on a charm offensive this week, offering free advertising ...
TAG Heuer switches CRM strategy to boost sales
19 Jan 2012 | by Matthew Chapman
on motor racing. The brand is increasingly shifting its motor-racing activity from the British Grand ...
Indicia lands DMA Grand Prix
08 Dec 2011 | by Daniel Farey-Jones
Indicia has won the Grand Prix and two golds at the DMA Awards for a campaign that helped online...also picked up a gold award for a campaign for Tourism Ireland. OgilvyOne took home the most gold awards of any agency, with five including best launch campaign and best creative solution for Gaucho ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
