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The partnership means clients can take advantage of DoubleVerify's measurement technology and Evidon s InForm platform for privacy notices in ads as a fully integrated single-tag solution. DoubleVerify is to transfer all existing online behavioural advertising compliance relationships to Evidon ...
The Economist Group is building on its advertising network, Ideas People, to group together more...advertisers able to choose between national, pan-European or global buys. Advertisers are unable to choose ... of 60 publications all together and I want to make sure that, through RTB, advertisers cannot pick ...
collection, Maurel says some governing bodies are using real-time data to build their popularity. British ...
adding value to the consumer in some way. Merely honing the old push model of advertising with data ... in the Bafta film awards using the Flick-o-meter, a data visualisation tool that displayed the support ... of advertising is one thing, but using it to inform communications planning, creativity and creating value ...
TBG Digital, AKQA and Adam & Eve lead nominations for this year's Revolution Awards 2012, set...have received seven nods each. AKQA will be hoping to pick up awards for Best Use of Mobile and Best Use of Consumer Engagement, while Adam Eve is up for awards including Best Integrated Marketing Campaign and Best Viral. The Awards take place at Grosvenor House, Park Lane, in London on Friday 20 ...
such as the World Federation of Advertisers, however, worry that the proposals look like clogging up the digital ... the most to lose perhaps why the former was on a charm offensive this week, offering free advertising ...
channels and are producing TV spots and banner ads, calling themselves integrated. Increasingly, this means ...
In the increasingly complex advertising technology sector, do clients really understand the value...you are a specialist in digital advertising technology, the digital display landscape or ecosystem can ... -sectors providing some general, and some niche, services to an advertiser wishing to place a digital campaign ... digital display campaign must pass, two key themes are emerging from the advertising technology community ...
The Work It Baby campaign picked up three awards on the night, leaving Vanessa Preece, head ... to the agency s decade-long relationship with Shop Direct, describing the awards as the "epitome of our ... . There was no TV budget and in a crowded market the positioning had to be distinctive. Bates said: "What we ...
the coming months. The combined entity will also offer Weborama s rich media platform to advertisers ... and Technology solutions to the online advertising community." Weborama currently employs 135 people across ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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