19 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
'Leary has previously said that Ryanair invests "nothing" in advertising because his fares, he claims ...
to build up the promoting, the advertising, and the brand of the Ryanairhotels.com website."
O ...
11 Apr 2012
| by Matthew Chapman
Customers of EDF, British Gas, E.ON, SSE, Scottish Power and Npower will also be offered the best tariff if their contract comes to an end, and if they contact their supplier at any time to ask.
The Coalition Government claims the "landmark" deal with all the major energy suppliers could mean millions ...
05 Apr 2012
| by David Benady
collection, Maurel says some governing bodies are using real-time data to build their popularity.
British ...
29 Mar 2012
| by Alex Brownsell
will be promoted with a new TV and radio ad, again featuring its animated brand character and version of disco ...
a pitch. Its advertising had previously been handled in-house. ...
02 Mar 2012
| by Matthew Chapman
The Royal British Legion, the charity behind the annual Poppy Appeal, is relaunching its bi...at The Royal British Legion, said: "Now is the right time to move forward and we firmly believe the new work ...
15 Feb 2012
| by Alan Mitchell
and brands, including the Apple iTunes Store, BP, British Gas, Ford, Sainsbury's, Ticketmaster, Vision ...
03 Feb 2012
| by Alex Brownsell
TV ad breaking during this weekend's Super Bowl....-class Ypsilon models.
A collection of three TV ads will be supported with print, outdoor, digital, direct marketing and eCRM activity. The TV clip itself begins with a 300C model driving through Detroit ...
02 Feb 2012
| by Staff
TBG Digital, AKQA and Adam & Eve lead nominations for this year's Revolution Awards 2012, set...have received seven nods each. AKQA will be hoping to pick up awards for Best Use of Mobile and Best Use of Consumer Engagement, while Adam Eve is up for awards including Best Integrated Marketing Campaign and Best Viral.
The Awards take place at Grosvenor House, Park Lane, in London on Friday 20 ...
26 Jan 2012
| by Matthew Chapman
The deal adds to the pre-existing partnership Tesco has with British Airways and Iberia through the Avios loyalty programme, which was previously known as Airmiles before a rebrand in September ...
.
The rebrand to Avios as a result of the British Airways merger with Iberia stirred controversy because ...
24 Jan 2012
| by Tash Whitmey, EHS 4D
channels and are producing TV spots and banner ads, calling themselves integrated. Increasingly, this means ...