Brand barometer: Volkswagen Polo viral campaign reviewed
24 May 2012
British Farmers Loaf, depicts a heart-warming relationship between a farming father and his son. T ...
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Conde Nast offers advertisers tablet metrics
25 May 2012 | by Nick Batten
Conde Nast is to provide advertisers with ad-specific metrics for its UK tablet editions, from June...advertisers who have placed ads incorporating a web link or who have taken a premium ad opportunity ... the September 2012 issue. All 13 magazines published by the British company are now available digitally. GQ ... for premium advertisers later in the year. In addition, Cond Nast is investing further in brand ...
Google's Schmidt says he 'disagrees' with EU competition concerns
24 May 2012 | by Sarah Shearman
on their own websites, because they shut out competing providers of search advertising intermediation services ... from offering tools to allow them to transfer search advertising campaigns across AdWords and other platforms for search advertising. The EU has powers to fine Google up to 10% of its global revenues ...
Facebook 'plotting ad-tracking system'
24 May 2012 | by Sarah Shearman
Facebook is working on a system to measure the impact of advertising on the platform to address...to be bought through an automated system on behalf of advertisers. Currently, premium slots are sold directly ... point of contention for advertisers on Facebook and the issue blew up last week when General Motors announced it was to pull all advertising spend from the platform. Simon Mansell, chief executive ...
Old El Paso readies Jubilee-themed campaign
22 May 2012 | by Maisie McCabe
Griffith. A repurposed TV ad, by Saatchi Saatchi with art direction by Phil Clarke and copy direction ...
Media360: The Week's commercial leader talks about adapting to the iPad
22 May 2012 | by Arif Durrani
, and the publisher's head of advertising, David Weeks, shares the challenges and learnings so far....than 500,000 in commercial revenue. Advertisers already want deep, practical high-value integration ... high value integration." The cost of advertising in a print ad and a digital edition is said ...
Europe instructs Google to offer search dominance remedies
21 May 2012 | by Sarah Shearman
they shut out competing providers of search advertising intermediation services. The final concern ... to allow them to transfer search advertising campaigns across AdWords and other platforms for search advertising. Almunia said: "Google has repeatedly expressed to me its willingness to discuss any concerns ...
4th Screen Advertising to sell ads on Daily Mash mobile site
21 May 2012 | by Sarah Shearman
The Daily Mash, the satire website, has appointed 4th Screen Advertising as its exclusive mobile ad...of the first advertisers. Advertising sales for the Daily Mash desktop site will continue to be handled by w ... of 6% year over year, according to Comscore. Mark Slade, chief executive of 4th Screen Advertising ... Advertising as its exclusive third-party mobile sales partner . Follow Sarah Shearman on Twitter ...
Newspaper Marketing Agency relaunches as Newsworks amid 'need to think differently'
21 May 2012 | by Arif Durrani
press sector to advertisers since 2003, has re-launched today as Newsworks, a move said to recognise...guide for advertisers and agencies", a compilation of new facts about the evolving industry for advertisers. The newly defined newsbrands are reported to have increased their net daily audience by nearly ...
Wickes rolls out first social media campaign
18 May 2012 | by Sarah Shearman
supported by Facebook advertising, direct email and a blogging campaign. TV and direct has largely been ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
