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on Trueview and Performance Video. I'm a guest of Julia Smith at Jemm Media at the British Media Awards ...
The pan-European campaign to launch the Adidas Originals Space Diver shoe (sold exclusively in Foot Locker) includes a TV spot that is running in the UK, Spain, France, Germany, Italy and the Netherlands. It is supported by a Facebook app, digital activity and a campaign website . ...
). 4. The value of social TV There were no fewer than 13 talks on this hot topic, the debate moving from dual-screening to driving ROI and ratings. During a panel debate on 'Does social media drive TV ratings?', MTV vice-president of digital media Colin Holms said: 'Any TV show will be social, whether you ...
clearly demonstrates our passion for British Food, combined with a clear understanding of what our ... director at Result Customer Communications, said: "Advertisers have been incredibly keen to get on board ...
iPad and a million pixels more than your standard HD TV screen. For advertisers this is good news ... Proudfoot. The inevitable rapid growth of Apple's devices is another positive for advertisers ... their tablet advertising. Equally, the new iPad, will bring tablet audio visual to life, the A5X chip playing a ...
will be great for increasing the capabilities of what advertisers will be able to do within apps and campaigns ... suggest that there will be an upgrade to the Apple TV box and later, a standalone Apple TV. All ...
think both ecosystems will have a part to play, but advertisers we want to influence have to grow up ...
by TV, outdoor, on-pack and point of sale. As Carlsberg is also the official beer of the England team ...
Mother has created its first campaign for Zeebox, the free app that makes TV interactive, since...The work will break during Sky s Premiership coverage on Saturday and will be shown across its primetime channels. The ad shows TV personified by a 70s throwback male, and his more enlightened sidekick, Zeebox. ...
The term social TV has been around for a while but a degree of debate has arisen about its...A recent panel debate I took part in discussed the implications of social TV. On the panel sat Eduardo Pradanos , who was working on the production of a TV show whose storyline would react to social ... doubts about the degree to which social integration on our televisions would actually influence the other ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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