Spotify takes the plaudits in the latest IPA Online Media Owner survey
28 Mar 2012 | by Mark Banham
"} The survey is released in advance of the 2012 IPA Online Media Owner Awards, which will be held in November ...
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My Media Week: Ellie Edwards
16 May 2012 | by Mike Fletcher
on Trueview and Performance Video. I'm a guest of Julia Smith at Jemm Media at the British Media Awards ...
Thomas Cook streamlines affiliate marketing
29 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
to deliver better targeted advertising and messaging to consumers online....of the company's appointment. It will mean highly targeted online advertising for the tour operator ... marketing partners across Europe, but the appointment will see all online advertising partnerships from ...
WPP's Quisma launches in the UK
27 Feb 2012 | by Maisie McCabe
Quisma specialises in performance-based online activity and works with advertisers such as e-retailers and direct-sales focused companies by selling them sales outcomes, rather than views, as with a normal media ... as it is, clients are crying out for an agency that can offer every element of digital advertising on one ...
Revolution: March 2012 features list
06 Feb 2012 | by Kim Benjamin
and media agencies, this feature will explore what exactly do these advertising partnerships involve and how successful are they in engaging consumers over other forms of advertising. Are these direct deals ... the biggest growth is in location-based marketing. While affiliates and advertisers can generate a large ...
Number 10 digital guru Nick Jones to chair judging at Revolution Awards
19 Dec 2011 | by Staff
's Revolution Awards....of judges for the Revolution Awards 2012, including experts from Twitter, Motorola, Just-Eat, Cheil UK, Work Club, Penguin Books, Poke, AKQA and LBi. For more information on how to enter the Revolution Award 2012, visit www.revolutionawards.com or call 0208 267 4433. The awards will take place at Grosvenor ...
Sector analysis: Digital recruitment remains media's top priority
14 Nov 2011 | by Joe Lepper
Research released by the Internet Advertising Bureau (IAB) in October revealed further compelling...internet advertising expenditure, which now has a market share of 27%. But despite this continuing ... senior planners and buyers across mobile, internet advertising and social media, will ultimately lose out ... meaningful insight for future advertising activity." This requires analysts with both analytical ...
Think BR: It takes two to tango
25 Oct 2011 | by Guy Phillipson
The UK leads the world in online advertising but the marketplace and the technology behind...to present at their industry conference, and explain how the UK became the most successful online advertising ... dancing and fillet steak, their advertisers spend a mere 5% online. Still, 1000 delegates packed ... Video advertising up 100%; social ads up 60%; FMCG advertisers are now the second highest display ...
Online adspend hits £2.3bn as entertainment drives growth
05 Oct 2011 | by Sarah Shearman
Online advertising enjoyed double-digit year-on-year growth in the first half of 2011, fuelled by a...are still only a fraction of TV advertising and it has been suggested the increase in online video spend ... TV advertising online. Phillipson was unable to break down where the extra spend in video ... on the internet is online TV advertising. It underlines how the internet is a technology that s helping TV ...
WPP merges digital agencies to launch Possible Worldwide
16 Feb 2011 | by Mark Banham
range of digital media including mobile, web, television, digital out-of-home, tablet, touch, online advertising and social media", according to WPP. Mark Read, chief executive of WPP Digital, said: "In ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
