Dove seeks 'brand love' with strategic shift to Facebook
22 May 2012 | by Loulla-Mae Eleftheriou-Smith
think advertising on Facebook doesn t pay back, but for Dove, this is the right thing to do ...
Search results for British Television Advertising Awards
Search filters:
By Channel
-
Digital marketing
-
Social Media
-
Social Media
Click 
to remove filters
Add Search Filters:
By Publication
- brandrepublic.com (103)
- campaignlive.co.uk (76)
- Campaign Work (39)
- Marketing (1)
- marketingmagazine.co.uk (173)
- mediaweek.co.uk (45)
By Industry Sector
- Agencies (79)
- Autos (27)
- B2B (10)
- Consumer Goods (19)
- Fashion / Clothing (20)
- More...
- Fast Food (9)
- Financial Services (17)
- FMCG (36)
- Food & Drink (81)
- Government / Non-Profit (29)
- Industry (4)
- Media / Entertainment (278)
- Retail (29)
- Technology (47)
- Telecoms / Utilities (15)
- Travel / Leisure (30)
- Less...
Facebook 'plotting ad-tracking system'
24 May 2012 | by Sarah Shearman
Facebook is working on a system to measure the impact of advertising on the platform to address...to be bought through an automated system on behalf of advertisers. Currently, premium slots are sold directly ... point of contention for advertisers on Facebook and the issue blew up last week when General Motors announced it was to pull all advertising spend from the platform. Simon Mansell, chief executive ...
Think BR: Advertising for the second-screen
22 May 2012 | by Andrew Fisher
Mobile technology is making a major contribution to the way we interact with television, writes...Here s something savvy advertisers already know: television has become interactive. What was once ... , as the ideal candidate to revolutionise television advertising. People can literally use their mobiles ... an opportunity for advertisers as revolutionary as television itself, because it allows for direct customer ...
My Media Week: Ellie Edwards
16 May 2012 | by Mike Fletcher
on Trueview and Performance Video. I'm a guest of Julia Smith at Jemm Media at the British Media Awards ...
Twitter's Dorsey named Cannes Lions Media Person of 2012
16 May 2012 | by Arif Durrani
to honour Jack with this award." Dorsey will be honoured during the Press, Design, Radio and Cyber Lions awards ceremony on the evening of 20 June in the Palais des Festivals, Cannes. Each year, the festival presents the Media Person of the Year Award to a prominent personality considered influential ...
McDonald's launches content portal in latest phase of UK 'McMakeover'
15 May 2012 | by John Reynolds
through a TV ad in the next phase of the ongoing A-Z campaign, showcasing a series of McDonald s ethical ...
Twitter boss: UK brands 'driving ad innovation'
15 May 2012 | by Sarah Shearman
More than 140 brands, many from the FMCG sector, have invested in advertising on Twitter since it launched paid-for opportunities in the UK last September. Speaking to Marketing one year after ... other online advertising. Wang refused to break down revenues and declined to comment on pricings ...
Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
adding value to the consumer as key to growth. In contrast, advertising is an old model squeezed ... to run advertising for Nike, and we grew up being a company built on amazing athletes, products and advertising. We are entering a phase now where all our advertising still has an emotional value, but you ...
How social media is removing the barriers between corporate and consumer brands
14 May 2012 | by Cathal Smyth
, such as British Land or Balfour Beatty for example, which are on paper purely business-to-business entities ... BP ARM Holdings 4 Marks Spencer British Sky Broadcasting Group Marks Spencer ... Pearson British Sky Broadcasting Group Royal Dutch Shell Rio Tinto Group 9 Unilever ...
Nike marketing boss attacks 'old' approach to social-media
09 May 2012 | by Nicola Clark
of a company based upon an advertising model is "a little risky". He said: "Advertising is an old ... that creates." Nike has moved away from investing in advertising to the creation of digital services ... t need to advertise to them". ...
Additional Information
Campaign Jobs
- SALES MANAGER - CORPORATE / M.I.C.E. / TRAVEL TRADE Langham Place Hotel Hong Kong , Hong Kong
- Financial Communications/Investor Relations - Senior Associate OgilvyPR , Beijing
- National Marketing Director Michael Page International , Shanghai
- Marketing Director Michael Page International , Shanghai
- Sales Manager Michael Page International , Shanghai
Most viewed
Most commented
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
