22 May 2012
| by Andrew Fisher
Mobile technology is making a major contribution to the way we interact with television, writes...Here s something savvy advertisers already know: television has become interactive. What was once ...
, as the ideal candidate to revolutionise television advertising.
People can literally use their mobiles ...
an opportunity for advertisers as revolutionary as television itself, because it allows for direct customer ...
18 May 2012
| by Sarah Shearman
Mobile is set to be the "biggest branding product on the planet", but advertising on it can prove a...' and 'How brands are making the most of mobile'.
In contrast to other media, such as TV or radio which define a user's experience and slot advertising into it, Eyre said, in mobile the experience is defined ...
to engage with consumers in mobile rather than advertising through banners. "Don't think about advertising ...
15 May 2012
| by Luke Harris
Luke Harris, HTML5 developer, 4th Screen Advertising....by the majority of devices.
The question of whether mobile advertising has finally reached the tipping point is supported by the recent figures from the IAB, highlighting that mobile advertising spend in the UK has more than doubled in the last twelve months to 203m , as brands and advertisers ramp up investment ...
14 May 2012
| by Nicola Clark
adding value to the consumer as key to growth. In contrast, advertising is an old model squeezed ...
to run advertising for Nike, and we grew up being a company built on amazing athletes, products and advertising. We are entering a phase now where all our advertising still has an emotional value, but you ...
03 May 2012
| by Matthew Chapman
innovative and potentially data-heavy advertising and communications.
"It will be a huge missed ...
the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) show UK adspend on mobile media ...
23 Apr 2012
| by Christopher Smith
/sponsorship and retail.
Outdoor advertising will become more directly interactive with NFC replacing QR codes ...
02 Apr 2012
| by Nick Batten
-leading mobile advertising proposition, Chandler will focus on developing the agency's mobile offering in three ...
22 Mar 2012
| by Ian Carrington
, European director of mobile advertising, Google....conversations have increasingly shifted from 'Why should I advertise on mobile or build a mobile website ...
business today.
Ian Carrington, European director of mobile advertising, Google
...
21 Mar 2012
| by Daniel Farey-Jones
they necessarily want to help consumers.
"It is a business to business company that sells advertising and there ...
than TV, he explained.
However, he told brands they needed to grasp the overall opportunity ...
20 Mar 2012
| by Sarah Shearman
are understood to have boosted investment in mobile advertising, in an effort to reach what internet analytics ...
month.
According to annual figures from the Internet Advertising Bureau (IAB ...
devices to access the web while watching TV.
For the first time, retail is among the top ...
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