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: "Innovation has been key to driving the success of Squares and we have invested over 3m in advertising ...
Bartle Bogle Hegarty has created the campaign for Missing People, which is launching its new phone number, 116 000, on International Missing Children's Day today (25 May). It is supported through TV and cinema activity, interactive posters, digital outdoor and print executions. It runs under the strapline ...
British Farmers Loaf, depicts a heart-warming relationship between a farming father and his son. T ...
The advertising industry should come together to hammer out a better deal for working mums, Gail...as client-facing, with just as long hours as ours. But compared with other industries, advertising ought ...
to the possibilities. While major advertisers began planning their Olympics campaigns two or three years ago ... . Perhaps, as some marketing experts believe, the celebrations are over too quickly for most advertisers ... , advertisers have neither the time nor the resources to be involved with both. Perhaps few realised ...
"Surely someone at the agency must have realised that a creepy brand character with a husky voice and an American accent who suddenly appears out of nowhere to confront a housewife choosing the advertised product has already been done. Does Clarence the polar bear in the Birds Eye ad by Abbott Mead Vickers BBDO ...
One day, this will be cited by the next generation of industry stars as one of the pieces of work that inspired them to get into our business. For me, it's the benchmark for integrated thinking. And proves that advertising can take on any shape. I still have to swallow back the sick every time I think about ...
's wanted to maintain the momentum of the campaign, so when we were briefed to write the 2012 TV creative ...
Nike has drafted in some big names in football for its latest TV campaign, including Santos FC...The television campaign, created by Wieden Kennedy, is set during a France versus Holland football game that is interrupted by waves of young players who invade the pitch to show they have the skills and hunger to take on the best players in the world, including Wesley Sneijder and Danny Welbeck. ...
The ad watchdog has ruled that a TV ad misled consumers about which stores were participating...frequently taken complaints about rivals' ads to the Advertising Standards Authority (ASA). Asda took issue with one TV and three press ads Sainsbury's ran in October for its Brand Match scheme, which ... stores were participating in the scheme. It found that the phrase used in the TV ad "excludes Locals ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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