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Aurasma head Martina King departs amid HP turmoil

King was the managing director of Yahoo Europe and chairman of the Radio Advertising Bureau before becoming managing director of Aurasma in June 2011. According to a source, King has resigned ... . Augmented reality platform Aurasma is increasingly gaining traction in print and outdoor advertising ...

Evidon and DoubleVerify integrate privacy and ad verification

The partnership means clients can take advantage of DoubleVerify's measurement technology and Evidon s InForm platform for privacy notices in ads as a fully integrated single-tag solution. DoubleVerify is to transfer all existing online behavioural advertising compliance relationships to Evidon ...

The Economist develops ad network Ideas People

The Economist Group is building on its advertising network, Ideas People, to group together more...advertisers able to choose between national, pan-European or global buys. Advertisers are unable to choose ... of 60 publications all together and I want to make sure that, through RTB, advertisers cannot pick ...

My Media Week: Ellie Edwards

on Trueview and Performance Video. I'm a guest of Julia Smith at Jemm Media at the British Media Awards ...

Olympic organisers must prepare for huge demand on mobile network, says eBay

innovative and potentially data-heavy advertising and communications. "It will be a huge missed ... the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) show UK adspend on mobile media ...

Morrisons to launch first supermarket magazine iPad app

clearly demonstrates our passion for British Food, combined with a clear understanding of what our ... director at Result Customer Communications, said: "Advertisers have been incredibly keen to get on board ...

Specsavers becomes latest brand to adopt gamification

Specsavers is rolling out an online game to increase the "reach and shelf-life" of its "sauna" TV...-house advertising department Specsavers Creative, features a man who mistakes a kitchen for a sauna and is chased ... : "Gamification gives our memorable TV commercials life beyond the TV screen while providing an entertaining and highly effective way for consumers to engage with our popular advertising." The MSN takeover will see ...

Industry view: How will the 'new iPad' change marketing?

iPad and a million pixels more than your standard HD TV screen. For advertisers this is good news ... Proudfoot. The inevitable rapid growth of Apple's devices is another positive for advertisers ... their tablet advertising. Equally, the new iPad, will bring tablet audio visual to life, the A5X chip playing a ...

Industry View: Will Apple unveil an iPad 3 tonight?

will be great for increasing the capabilities of what advertisers will be able to do within apps and campaigns ... suggest that there will be an upgrade to the Apple TV box and later, a standalone Apple TV. All ...

Adap.tv automates upfront online video ad buying

Adap.tv, the video ad exchange, has introduced the ability to use automated buying to secure future...Adap.tv claims its platform, which can also be used for real-time bidding (RTB), saves time spent ... , the managing director of Adap.tv in Europe. Another eight sales houses offer European inventory while the platform also covers Adap.tv's home market of the US. No UK campaigns have yet been booked, Fitzpatrick ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.