McDonald's launches content portal in latest phase of UK 'McMakeover'
15 May 2012 | by John Reynolds
through a TV ad in the next phase of the ongoing A-Z campaign, showcasing a series of McDonald s ethical ...
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My Media Week: Ellie Edwards
16 May 2012 | by Mike Fletcher
on Trueview and Performance Video. I'm a guest of Julia Smith at Jemm Media at the British Media Awards ...
Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
adding value to the consumer as key to growth. In contrast, advertising is an old model squeezed ... to run advertising for Nike, and we grew up being a company built on amazing athletes, products and advertising. We are entering a phase now where all our advertising still has an emotional value, but you ...
Jedi day: Top 10 shared Star Wars ads
04 May 2012 | by Ben Hall
,500 486 129,986 shares 7. Spke TV 'Darth Vader plays ...
My YouTube ad of the week: Sushma Sagar, Banana Republic
01 May 2012
Sushma Sagar, senior brand manager, Banana Republic Why I like this I can't imagine that many people outside Belgium had heard of TNT prior to this video, but an impressive 24 million people now have, according to the YouTube statistics. TNT is a Belgian TV channel specialising in drama ...
Which Olympic sponsor ads are most shared?
18 Apr 2012 | by Ben Hall
5. British Airways 'boy' All time: 8,039 6. Coca ...
Peugeot targets younger drivers with YouTube push
16 Apr 2012 | by Alex Brownsell
. The competition will run from 25 April to the end of June. Nick Crossley, brand advertising, partnership ...
VO5 Extreme Style 'pageant' by Euro RSCG London
12 Apr 2012
function, ahead of the next TV spot in the "Pliktisijiteur Village Pageant" campaign.
My Media Week: Marco Bertozzi
21 Mar 2012 | by Hayley Pinkerfield
the industry's optimal online advertising model, and I share progress with everyone. The results are in line ...
SXSW: Five hot topics at SXSW Interactive
13 Mar 2012 | by Sarah Shearman
). 4. The value of social TV There were no fewer than 13 talks on this hot topic, the debate moving from dual-screening to driving ROI and ratings. During a panel debate on 'Does social media drive TV ratings?', MTV vice-president of digital media Colin Holms said: 'Any TV show will be social, whether you ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
