Brand barometer: Volkswagen Polo viral campaign reviewed
24 May 2012
British Farmers Loaf, depicts a heart-warming relationship between a farming father and his son. T ...
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Tesco gives ready meals multimillion-pound revamp
24 May 2012 | by Matthew Chapman
Tesco is giving its ready meals a multimillion-pound relaunch supported by a national advertising
M&S profits drop for first time in three years
22 May 2012 | by Matthew Chapman
is banking on a good summer and believes its 2012 summer advertising is "perfectly capturing the nation ... , which it began advertising as stand alone brands for the first time last year. The retailer has ...
Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers
22 May 2012 | by Noelle McElhatton
, traditional media like outdoor, TV and direct are still in favour for reaching certain demographics ...
Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'
21 May 2012 | by Noelle McElhatton
Marketing: In the light of General Motors reassessing its advertising on Facebook, is the social ... are very supportive of Facebook. Our TiVo (Virgin Media s connected TV service) platform allows us to link ... there. And WPP chief Sir Martin Sorrell believes Facebook is not the right environment for advertising ...
BlackBerry looks to trump Samsung with NFC campaign
14 May 2012 | by Matthew Chapman
. Additional television advertising will highlight the device s browsing speeds and ability to share music via ... A television spot next week will feature a BlackBerry user buying popcorn in a cinema using NFC as the company attempts to show the technology makes payment easy. BlackBerry will support the television ...
Tesco escalates voucher war with Clubcard exchange campaign
14 May 2012 | by Matthew Chapman
The month-long Clubcard Exchange promotion launches today (14 May) and will allow customers to change 5 of Clubcard vouchers into a 10 exchange token, which can be spent on a range of non-grocery products including clothes, furniture, toys and electrical goods. A television and radio campaign ...
Boots revamps pharmacies to reflect specialities
04 May 2012 | by Matthew Chapman
advertising with the potential for TV advertising to raise awareness of some services such as eye health ...
Brand barometer: Nivea viral campaign reviewed
04 May 2012
Successfuly combines the best of online and TV 9 / 10 In 2011 ... the Ivory boys how to juggle a ball. Nivea has successfully combined the best of online and TV to crack ... and taken the best of the familiar reality-show format from TV to make it happen. Now Nivea has ...
Mars named Cannes Advertiser of the Year
03 May 2012 | by Daniel Farey-Jones
Mars, the confectionery, petcare and food giant, has been named Cannes Lions Advertiser of the Year...The award is presented to advertisers who have distinguished themselves for inspiring innovative ... of Mars, said: "We are grateful for the recognition of the Cannes Lions Advertiser of the Year Award ... . Previous winners of the Advertiser of the Year award: 2011 Ikea 2010 Unilever 2009 Volkswagen ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
