04 May 2012
| by Matthew Chapman
advertising with the potential for TV advertising to raise awareness of some services such as eye health ...
01 May 2012
| by Kim Benjamin
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012...Zone
Radio Advertising Bureau RadioCentre
Scotty Brands
Finance director s award
British Gas Nectar Award British Gas
Dr Pepper the Pepperhood (Coca-Cola) Zone
Hotels ...
Awards for Excellence.
The FMCG giant has been cited in five different categories, including social ...
17 Apr 2012
| by Gemma Charles
of typically British characteristics with an orange twist, the national colour of the Netherlands ...
16 Apr 2012
| by Alex Brownsell
. The competition will run from 25 April to the end of June.
Nick Crossley, brand advertising, partnership ...
10 Apr 2012
| by Sarah Shearman
the opportunity to download the album from Facebook in the coming weeks.
In May, it will roll out a TV ad ...
10 Apr 2012
| by Jo Farmer
Some types of experiential marketing are already covered by the Advertising Standards Authority (ASA) and the UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (CAP Code ...
ambassadors in the sense of celebrities or talent who are recruited to be the face of a brand in advertising ...
30 Mar 2012
| by Matthew Chapman
measures approved by Shapps include a further round of "Portas Pilots" to trial some of the TV star ...
14 Mar 2012
| by Sarah Johnson
Starbucks backed the offer and its more personal approach, with TV and press ads this week, while ...
other than a latte.
One customer, Emma Friedman, said she had seen the offer advertised through ...
."
The TV and press ads were created by Abbott Mead Vickers BBDO, with media planning and buying handled ...
08 Mar 2012
| by Maisie McCabe
Man will always be on hand should the great British public need his help."
This experiential ...
31 Jan 2012
| by Matthew Chapman
.
In November, the retailer launched a multimillion-pound campaign spearheaded by a TV ad showing 'Star Wars ...