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Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers

, traditional media like outdoor, TV and direct are still in favour for reaching certain demographics ...

Unilever tops 2012 Marketing Society Awards nominations

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012...Zone Radio Advertising Bureau RadioCentre Scotty Brands Finance director s award British Gas Nectar Award British Gas Dr Pepper the Pepperhood (Coca-Cola) Zone Hotels ... Awards for Excellence. The FMCG giant has been cited in five different categories, including social ...

Is marketing at a crossroads?

at the Advertising Association's Lead 2012 summit with calls for a more responsible approach to marketing....the world s second largest advertiser, and, after years of companies paying lip-service to corporate social ...

Interactive: Twelve ideas for 2012

to be British and how the country will define itself around the Jubilee and the Olympics. While the world ... that British consumers still love the notion of the 'British Bulldog' and the notion of an enduring spirit ... proactively released a statement on the News of the World phone-hacking scandal and withdrew their advertising ...

Major brands join forces in Start Today sustainability initiative

Procter & Gamble, British Gas and Eurostar are among a coalition of brands launching sustainable...THEMES Aviva 'Start dejunking your trunk' B Q 'Start switching off automatically' British Gas ...

Selfishness not altruism drives sustainability, say marketing chiefs

panel comprising marketing chiefs from British Gas, P&G and IBM....backed up by British Gas marketing director Will Orr when explaining why the utility giant is helping ... people are likely to stay with British Gas. "We are not helping customers use less energy out of good ...

John Lewis to mount 'buy British' push

John Lewis will mark all products sourced in Britain with a Union flag as part of a "buy British...The stamp will feature on all products made by the retailer's 130 British manufacturers, including Herbert Parkinson, a Lancashire-based textile company owned by the John Lewis Partnership. John Lewis is undertaking the initiative because it believes businesses could be doing more to support British manufacturers ...

EDF appoints Grey's Ingram to advise on strategy

Ingram was hired for her experience of the advertising industry, consumer marketing and digital ... -profile television campaigns, created by Euro RSCG, in order to push Green Britain Day, which encourages consumers ... . "Tamara s wide ranging experience of the advertising industry, consumer marketing and digital and social ...

Mars pledges to eradicate emissions by 2040

already has a global commitment to only advertise food, snack and confectionary products to people over ...

Unilever's Marc Mathieu: Sustainable brands find it 'easier to retain talent'

Keith Weed, was speaking at the 'Fixing Advertising's Talent Crisis' debate at the Cannes Lions advertising festival this morning. Mathieu, who previously held senior marketing roles at Coca-Cola where ... and TV ads, but as integrationalists" as "ideas can come from anywhere". In the same debate, Alexis ...

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