22 May 2012
| by Noelle McElhatton
, traditional media like outdoor, TV and direct are still in favour for reaching certain demographics ...
01 May 2012
| by Kim Benjamin
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012...Zone
Radio Advertising Bureau RadioCentre
Scotty Brands
Finance director s award
British Gas Nectar Award British Gas
Dr Pepper the Pepperhood (Coca-Cola) Zone
Hotels ...
Awards for Excellence.
The FMCG giant has been cited in five different categories, including social ...
14 Mar 2012
| by Arif Durrani
at the Advertising Association's Lead 2012 summit with calls for a more responsible approach to marketing....the world s second largest advertiser, and, after years of companies paying lip-service to corporate social ...
10 Jan 2012
| by Nicola Clark
to be British and how the country will define itself around the Jubilee and the Olympics. While the world ...
that British consumers still love the notion of the 'British Bulldog' and the notion of an enduring spirit ...
proactively released a statement on the News of the World phone-hacking scandal and withdrew their advertising ...
02 Nov 2011
| by Gemma Charles
Procter & Gamble, British Gas and Eurostar are among a coalition of brands launching sustainable...THEMES
Aviva 'Start dejunking your trunk'
B Q 'Start switching off automatically'
British Gas ...
01 Nov 2011
| by Matthew Chapman
panel comprising marketing chiefs from British Gas, P&G and IBM....backed up by British Gas marketing director Will Orr when explaining why the utility giant is helping ...
people are likely to stay with British Gas.
"We are not helping customers use less energy out of good ...
31 Oct 2011
| by Matthew Chapman
John Lewis will mark all products sourced in Britain with a Union flag as part of a "buy British...The stamp will feature on all products made by the retailer's 130 British manufacturers, including Herbert Parkinson, a Lancashire-based textile company owned by the John Lewis Partnership.
John Lewis is undertaking the initiative because it believes businesses could be doing more to support British manufacturers ...
12 Oct 2011
| by Matthew Chapman
Ingram was hired for her experience of the advertising industry, consumer marketing and digital ...
-profile television campaigns, created by Euro RSCG, in order to push Green Britain Day, which encourages consumers ...
. "Tamara s wide ranging experience of the advertising industry, consumer marketing and digital and social ...
28 Sep 2011
| by Matthew Chapman
already has a global commitment to only advertise food, snack and confectionary products to people over ...
23 Jun 2011
| by Noelle McElhatton
Keith Weed, was speaking at the 'Fixing Advertising's Talent Crisis' debate at the Cannes Lions advertising festival this morning.
Mathieu, who previously held senior marketing roles at Coca-Cola where ...
and TV ads, but as integrationalists" as "ideas can come from anywhere".
In the same debate, Alexis ...