Search results for British Television Advertising Awards

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Sector analysis: Customer publishing

British Airways' roster for brand engagement work. MacConnol continues: "They have a well ... with the skills and expertise to produce content, so the business has changed from an advertiser-driven model to a ... the industry will fragment, with the larger customer publishing houses sticking to their advertiser ...

IPC ramps up ad-funded games offering

games on behalf of advertisers.

Co-operative Food to launch digital and print customer magazine

Co-operative Food magazine, published by River, will have a print run of one million. It will be available for free in all Co-operative food stores and other Co-operative societies including Midcounties, Midlands and Anglia Regional. The magazine will carry advertising from suppliers and a digital version ...

Building a bridge between brands and consumers

Housekeeping, complete with sewing app. Boden, favoured by a very particular sector of British society ... there will frequently be members of PR, media sales, advertising, in-store and DM agencies, all with their own part ... ' for content strategy. Advertising heads are keen to stake their claim, but are they the right people ...

Brands and content: what's the story?

and other sources, which, in turn, influences the amount of advertising and media they need to 'buy ... Lonergan, Managing director, August Media August Media is an award-winning branded content agency ...

Tailored content hits the target

. From both an advertising and content perspective, it is incredibly important. Clients who have jumped ... agencies - DM, integrated, advertising, PR, digital social and content (are all) vying for the same thing ...

Storytelling still the key in a complicated world

's not about the app versus the magazine; the website versus the TV ad. Annoyingly for brands, it's about all ...

Customer Publishing Agency of the Year: Publicis Blueprint

of the Year award, A Thousand Little Things for Boden. COMMENDED Wardour celebrated its 15th birthday with flair in 2011, with British Airways among a series of impressive new-business wins. The agency has ...

My Media Week: Keith Grainger

cycling), plans the Christmas party and sees his team triumph at the APA Awards....alcohol until Wednesday's APA awards, but we end up at the pub to celebrate news on one of the new pieces ... Awards, trying to respond to as many incomings from the day as possible en route. It's a very good evening for us. We have lots of clients across our five tables and we scoop three awards and four highly ...

APA International Content Summit: Brands must plan, collaborate and integrate to ensure content marketing success

) International Content Marketing Awards 2011 . ...

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