IPC ramps up ad-funded games offering
03 Apr 2012 | by Nick Batten
games on behalf of advertisers.
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British Airways' roster for brand engagement work. MacConnol continues: "They have a well ... with the skills and expertise to produce content, so the business has changed from an advertiser-driven model to a ... the industry will fragment, with the larger customer publishing houses sticking to their advertiser ...
Co-operative Food magazine, published by River, will have a print run of one million. It will be available for free in all Co-operative food stores and other Co-operative societies including Midcounties, Midlands and Anglia Regional. The magazine will carry advertising from suppliers and a digital version ...
Housekeeping, complete with sewing app. Boden, favoured by a very particular sector of British society ... there will frequently be members of PR, media sales, advertising, in-store and DM agencies, all with their own part ... ' for content strategy. Advertising heads are keen to stake their claim, but are they the right people ...
and other sources, which, in turn, influences the amount of advertising and media they need to 'buy ... Lonergan, Managing director, August Media August Media is an award-winning branded content agency ...
. From both an advertising and content perspective, it is incredibly important. Clients who have jumped ... agencies - DM, integrated, advertising, PR, digital social and content (are all) vying for the same thing ...
's not about the app versus the magazine; the website versus the TV ad. Annoyingly for brands, it's about all ...
of the Year award, A Thousand Little Things for Boden. COMMENDED Wardour celebrated its 15th birthday with flair in 2011, with British Airways among a series of impressive new-business wins. The agency has ...
cycling), plans the Christmas party and sees his team triumph at the APA Awards....alcohol until Wednesday's APA awards, but we end up at the pub to celebrate news on one of the new pieces ... Awards, trying to respond to as many incomings from the day as possible en route. It's a very good evening for us. We have lots of clients across our five tables and we scoop three awards and four highly ...
) International Content Marketing Awards 2011 . ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.