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Hot on the heels of winning Best Sports Programme at the Sony Radio Academy Awards, talkSPORT is pumping out some neat commercial opportunities for brands ahead of a summer "carnival" of live sport ... to secure advertising partners for integrated campaigns while it generates such attractive multiplatform ...
"Surely someone at the agency must have realised that a creepy brand character with a husky voice and an American accent who suddenly appears out of nowhere to confront a housewife choosing the advertised product has already been done. Does Clarence the polar bear in the Birds Eye ad by Abbott Mead Vickers BBDO ...
as well as enhanced measurability for outdoor. - More advertisers are making use of the latest ... side you're standing - consumer, advertiser or media owner. But there is a learning curve here ... consumers, isn't the cost of mobile technology for use in outdoor advertising still too great, preventing ...
The British multinational bank has launched a search for an EU-level public affairs agency, as banks come under increasing pressure from proposed legislation such as the potential financial transaction tax. Barclays is consolidating its European retail and investment banking public affairs into a ...
wide range of skills in PR, advertising and marketing. Executive director of government comms Jenny ... for PR agencies, as PR is 'more about earned media, when we have less money to spend on advertising space ...
One day, this will be cited by the next generation of industry stars as one of the pieces of work that inspired them to get into our business. For me, it's the benchmark for integrated thinking. And proves that advertising can take on any shape. I still have to swallow back the sick every time I think about ...
and advertising respectively? SH: McCann Erickson wouldn't have me. TR: I can't exactly remember, but I'm glad I ...
that it did not want to get stuck in advertising's middle ground, not big enough to satisfy the energies ...
Ricard is reaping the benefits of sustained advertising for Chivas Regal, currently being promoted ... if - as Riley fears - restrictions on advertising in general, and the promotion of alcohol in particular, grow ever more Draconian across the world. "French alcohol advertising has been highly restricted ...
's wanted to maintain the momentum of the campaign, so when we were briefed to write the 2012 TV creative ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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