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Kellogg's Rice Krispies Squares launches 3D ad

: "Innovation has been key to driving the success of Squares and we have invested over 3m in advertising ...

BBC retains Premier League highlights package

The broadcaster has been awarded the rights for three seasons after it bid 179.7m, the Premier League said today (25 May). The highlights package includes the Saturday evening 'Match of the Day' ('MOTD') programme, the Sunday morning repeat and 'MotD2' on Sunday evenings. It is unclear which ...

Think BR: Launching Newsworks

that is disunited, and on the back foot - and that this was the case when both Thinkbox and the Radio Advertising ... , tablets, etc. We are marketing this concept to help advertisers understand the new reality of 'the papers ... . And when it comes to advertising in newsbrands, as Jon O Donnell of the Evening Standard said at Media 360 ...

Absolute Radio nets Currys and PC World football deal

buy a TV, laptop or MacBook for 549 or more, before Wednesday 6 June, with 10 cashback for every ... the best quality, latest technology TVs and laptops, on which to follow this summer's big sporting events ...

MediaCom partners with InMobi to develop mobile campaigns

MediaCom has formed a partnership with the independent mobile advertising network, InMobi...offering for large global advertisers". Rob Jonas, managing director and vice-president of Europe ... for brand advertisers, our partnership with MediaCom will take away the pain-points around building mobile ...

Conde Nast offers advertisers tablet metrics

Conde Nast is to provide advertisers with ad-specific metrics for its UK tablet editions, from June...advertisers who have placed ads incorporating a web link or who have taken a premium ad opportunity ... the September 2012 issue. All 13 magazines published by the British company are now available digitally. GQ ... for premium advertisers later in the year. In addition, Cond Nast is investing further in brand ...

NBA gets serious about cracking UK

EMEA, at the NBA, about winning over British fans. How is the NBA perceived in the UK? We are a ... , such as our merchandise and our TV broadband offering, NBA.tv. The NBA has a powerful brand identity and logo ...

Arena Media nets global City Index account

channels including TV, press, outdoor, display and email. Follow Nick Batten on Twitter @NickBatten2 ...

Large-scale NFC ads trial gets 3,000 people to interact

, communications buying manager at Unilever, said: "As one of the UK's largest advertisers, it's important that we ... great opportunity for outdoor advertising to provide consumers with engaging and interactive campaigns ...

Aurasma head Martina King departs amid HP turmoil

King was the managing director of Yahoo Europe and chairman of the Radio Advertising Bureau before becoming managing director of Aurasma in June 2011. According to a source, King has resigned ... . Augmented reality platform Aurasma is increasingly gaining traction in print and outdoor advertising ...

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