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Durex lube online ad gives complaints the slip

23 May 2012 | by Sarah Shearman

by the Advertising Standards Authority (ASA), after it received complaints about its sexual content....and therefore its advertising must contain some sexual content but it did not consider it to be explicit ... push at the start of the year with a TV ad and social media campaign to get couples "in ...

Dove seeks 'brand love' with strategic shift to Facebook

22 May 2012 | by Loulla-Mae Eleftheriou-Smith

think advertising on Facebook doesn t pay back, but for Dove, this is the right thing to do ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic

10 May 2012 | by Rachel Barnes

He doesn't like the words 'digital' or 'advertising'. So what does propel successful brands...Unilever chief executive Paul Polman does not like advertising. Or, at least, he does not like the word 'advertising'. 'If I project ourselves out five or 10 years, then I don't see Unilever as an advertiser, I see us as a solutions provider. I see us as a co-creator, with the consumer, of mainstream ...

Brad Pitt to be new face of Chanel No 5

10 May 2012 | by John Reynolds

Pitt will be the face of the upcoming advertising campaign for Chanel No 5, Chanel disclosed ... advertising campaign is expected to start filming in London this week. Previous films stars including Catherine Deneuve and Nicole Kidman have previously been the face of the fragrance. The high-profile TV ...

Corsodyl 'ignore' by Grey London

09 May 2012

The ad aims to make the point that people do not ignore blood from other parts of the body and that bleeding gums could lead to gum disease and tooth loss. The TV ad will be supported by press, outdoor and digital display. It was written and art directed by Nick Rowland and directed by Ryan Hope through Blink. ...

Sector Insight: soap, bath and shower

09 May 2012 | by Jane Bainbridge

Unilever it has helped boost sales for Colgate-Palmolive in 2011 but its TV ad for Sanex Zero % was banned ...

Measuring emotional engagement through biometrics

08 May 2012 | by Keith Glasspoole

Biometric measurement can be a valuable tool in helping us understand how advertising works, writes...When it comes to understanding how advertising works, we know that what people feel about an ad ... questions about ads? In fact, as well as being central to understanding whether advertising works, asking ... , as advertised by the latest variation on the Oxo family, with fatherly advice being dispensed via an internet ...

Boots revamps pharmacies to reflect specialities

04 May 2012 | by Matthew Chapman

advertising with the potential for TV advertising to raise awareness of some services such as eye health ...

Schwarzkopf signs as headline Big Brother sponsor

03 May 2012 | by Maisie McCabe

The deal, negotiated by MEC, will see branding for Schwarzkopf's Live Color XXL hair-dye products appear on idents and all marketing around the Big Brother formats. The idents will be created by Signal TV. Freederm sponsored last year's Big Brother , while Plusnet was the sponsor of Celebrity Big ...

Glue Isobar wins AkzoNobel DIY digital creative account

03 May 2012 | by Katherine Levy

will run across TV and radio. Its appointment follows that of Bartle Bogle Hegarty in June last year ...

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