Phones4u plans consumer hire
16 Sep 2005
advertising and marketing campaign in the run-up to Christmas.
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Vodafone leads way on branded content
03 Mar 2006 | by Daniel Rogers, Editor, danny.rogers@haynet.com
of advertising. But occasionally an initiative comes along that demonstrates how PR can be more powerful than...Vodafone's 2006 live music programme 'TBA' is just such an initiative (News, p1). Advertising will play its part, but the whole idea of the project is to get the target audience - 18 to 24-year-olds - to feel they have 'discovered' a number of 'spontaneous' gigs. Cleverly, it taps into this demographic ...
LA celeb agency in London launch
16 Sep 2005 | by Anita Chabria and Ian Hall
of representing more British celebrities it will depend entirely on who they hire to work for them.' ...
Vodafone policy sage to become BPPA chairman
16 Sep 2005 | by Ravi Chandiramani
Television in 1989. Aside from his imminent chairmanship at BPPA, White said he was providing 'strategic ...
Siemens in Italian stunt for 3G phone
19 Aug 2005
content for the phones on their missions, which may be used as advertising at a later stage,' said WS ...
Profile: Big Apple to Orange - Scott Jacobson, PR director, Orange
19 Aug 2005 | by Tom Williams
's leverage for the launch of TV-over-broadband in the UK next year. The Orange name will also swallow FT ...
CIPR Excellence Awards 2005: 'Survival' competition drives new Phone Book - Consumer Relations
15 Jul 2005
Campaign: The Phone Book Client: BT PR team: Band Brown Communications Timescale: April-September 2004 Budget band: £100,000 to £1,000,000 The popularity of online search engines, new directory enquiries firms and the use of mobiles to store numbers have all affected the relevance of The...
Brunswick's Williams to lead 3 flotation charge
15 Jul 2005 | by Tom Williams
account with British Airways. He has also acted as speechwriter for Reuters chief executive Tom Glocer ...
Campaign: Mobile brand frames pictures with fashion - Promotion
13 May 2005 | by Mary Cowlett
Allard, conducted 22 regional radio and TV interviews, in which she flagged up the competition ... Mail and OK!, with further regional interest from the Croydon Advertiser, Yorkshire Evening Post ... radio and TV stations and programmes, including BBC North East, ITV Yorkshire and London Tonight ...
Campaign: Midnight lifts sales for Korean phone maker - Consumer PR
15 Apr 2005 | by Stephanie Siegle
distributor Unique Distribution introduced Korean company VK Corporation to the British market last May. With no advertising or direct marketing activity, owing to budget constraints, Unique brought Midnight Communications ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
