23 May 2012
| by Sarah Shearman
by the Advertising Standards Authority (ASA), after it received complaints about its sexual content....and therefore its advertising must contain some sexual content but it did not consider it to be explicit ...
push at the start of the year with a TV ad and social media campaign to get couples "in ...
10 May 2012
| by Rachel Barnes
He doesn't like the words 'digital' or 'advertising'. So what does propel successful brands...Unilever chief executive Paul Polman does not like advertising. Or, at least, he does not like the word 'advertising'.
'If I project ourselves out five or 10 years, then I don't see Unilever as an advertiser, I see us as a solutions provider. I see us as a co-creator, with the consumer, of mainstream ...
03 May 2012
| by Katherine Levy
will run across TV and radio.
Its appointment follows that of Bartle Bogle Hegarty in June last year ...
03 May 2012
| by Gemma Charles
campaign and in 2011, we saw a record number (more than 11,000) of votes received for the 'FF' award ...
01 May 2012
| by Rachel Barnes
and advertising.
Where products came from, and the company behind them, will be factors in purchase decisions ...
30 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
The campaign, created by Ogilvy and launching at the start of May, features a TV ad and showcases the brand s packaging redesign and the introduction of two new fragranced variants, Blushing Poppy and Peach, and Vanilla and Gold Iris. The campaign will run until the end of September.
Unilever hopes to bring new ...
25 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
logo within its UK advertising in 2009, and, last year outlined a fundamental change in its approach ...
28 Mar 2012
| by Noelle McElhatton
P G's culture
Advertising's public image
An alternative marketing career ...
're also getting high public relations happening at the same time. And if you can combine that with TV advertising, you can really fuel a great deal of awareness.
Q: At Facebook's first marketing conference ...
22 Mar 2012
| by Rachel Barnes
-breaking partnerships with the British Olympic Association, Paralympic Association and the Olympic Committee of Ireland ...
14 Mar 2012
| by Loulla-Mae Eleftheriou-Smith
to digital marketing and move spend out of TV advertising into digital channels....the biggest spender on TV advertising, where it directed 136m out of its overall advertising spend of 203m ...
the more traditional advertising on television to digital and mobile advertising".
Pritchard expanded ...
to remove filters
