Healthcare: Four-way fight for Xeloda brief
25 Jan 2008
rheumatoid arthritis drug Enbrel, which was awarded to Ruder Finn (PRWeek, 7 December 2007). Two ...
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Healthcare: Health websites are not trusted
13 Jun 2008
information from sales reps, while six per cent preferred journal advertising. Fleishman-Hillard account ...
The wrong kind of blockbuster for pharmas
16 Sep 2005 | by Kate Nicholas
and Rachel Weisz, opened to rave reviews in the US. Set mostly in Kenya, it follows a British diplomat ...
Resolute to lead P&G Asacol push
09 Sep 2005
previously worked on a project for Asacol, promoting it at the British Society of Gastroenterology AGM ...
Healthcare: At a Glance - Anti-lice treatments go back to school
09 Sep 2005
pupils? Insect role-play appears to be disappointingly absent from PR campaigns this autumn. TV ads ...
At a glance - MSD prepares itself for UK lawsuits overVioxx
02 Sep 2005
Indeed. Lawyers are looking at the possibility of lawsuits in US courts on behalf of UK residents who took arthritis and acute pain product Vioxx. It is believed that almost 300 British claimants ... the widow of a US man who died having taking the drug was awarded compensation of £141m in a Texas court ...
Merck hires B-M to rebuild image
19 Aug 2005 | by Beth Herskovits
communications,' Tacconi said, adding: 'It's not self-serving in any way.' Merck launched the advertising ...
Healthcare: Shire in agency talks over Solaraze brand
12 Aug 2005 | by Ian Hall
that has presented plans to Shire for the brief. The agency's Solaraze work won an award in the ethical healthcare category at last year's PRWeek Awards. Resolute's campaign - promoted via posters ...
Ethical Healthcare: Under the microscope
05 Aug 2005
that further regulation looms. Prohibited activities At the moment, the Association of the British ...
Healthcare: Awareness Campaign Close-up - Gut Week targets Britons' digestion
15 Jul 2005
, regional and local journalists, packed with digestive health statistics. Celebrity backers include TV chef ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
