PRWeek to show Dove ad webcast
16 Sep 2005
on the advertisement. ...
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Campaigns: Beauty - Ding dong - 'Avon lady' calls
24 Oct 2008
new advertising campaigns, the first TV advertised recruitment drive since the 1960s. The first ... Campaign: Launch of Avon's representative advertising campaign Client: Avon PR team: Rain ... to recruit new Avon representatives. Objectives - To use the new advertising campaign as a hook ...
Marketing Communications: Emotional connection
22 Oct 2004
that women wanted to see 'real women' in advertising rather than the traditional stick-thin models. Real women were therefore used in its ad campaign and PR was used to give the high-impact advertising more ... with the brand. Dove is far from the only example of where this is happening. Advertising tells consumers ...
Campaign: Dove campaign a boost for real women - Marcoms
17 Sep 2004 | by Donna Werbner
to their body shapes, beauty advertising generally and which celebrity role models they most admired. This found that women felt intimidated and depressed by the prevalence of 'stick-thin models' in advertising campaigns ... . Because the team was concerned TV channels would not run the story if the only material they had ...
Media Analysis: Teen titles vital to cosmetics firms
17 Sep 2004
about it in a fun way.' Ensuring you know about awards could see your product win the stamp of approval from a magazine. Cosmogirl! has a 'Kiss of Approval' awards scheme, which it uses to highlight ...
Campaign: Second Opinion
17 Sep 2004
, application. PR amplifying advertising is nothing new, so this isn't particularly creative - but it doesn ...
ANALYSIS: Haircare brands vie for attention with use of PR
28 Nov 2003 | by Lexie Williamson
of the beauty industry' - the Pantene Pro-V Awards - or carrying out the Pantene Model Search to find a new star for the brand's TV advertising. EHPR involves its client Wella in an awards ceremony via sponsorship of the Elle Style Awards. In addition, one of its major ploys to get the brand noticed by beauty writers ...
CAMPAIGNS: BDA secures supporters in fluoride vote - Lobbying
21 Nov 2003 | by Ian Evans
Client: British Dental Association PR Team: In-house Campaign: Introduction of fluoride...healthcare without choice. The British Dental Association (BDA) has been at the forefront of the campaign to introduce selective fluoridation, backed by the British Medical Association and the British Fluoridation ... and trade press such as Dentistry and the British Dental Journal. Results On 10 November, the debate ...
CAMPAIGNS: Clarke seeks new clientele for hair range - Consumer PR
22 Aug 2003 | by Ian Evans
Nicky Clarke's public image has been one of daytime TV star and high-profile celebrity crimper. But over the past year, Clarke has undergone a subtle image change to help boost his range of hair care ... cent solely due to PR - the brand had no advertising support during this period. Heat style editor ...
MEDIA: Cosmopolitan extends beauty coverage
20 Jun 2003
that they could get more coverage. Advertising money predominantly comes from beauty, and skin is a really big ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
