Healthcare: C&W secures US brief for Rituxan
08 Apr 2005 | by Beth Herskovits
SAN FRANCISCO: Genentech has awarded Cohn Wolfe a US PR brief to promote its top-selling cancer
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Campaign: Charity calls for Govt action on cannabis - Lobbying
08 Apr 2005 | by Mary Cowlett
TV and radio channels on Saturday 29 January, including BBC Breakfast and BBC One news, ITV News ...
Healthcare: MPs propose clampdown on promotion of new drugs
08 Apr 2005 | by Ian Hall
and Industry should take responsibility. The Association of the British Pharmaceutical Industry (ABPI) said ...
Healthcare PR: In whose opinion?
11 Feb 2005
-to-consumer advertising, the use of expert, independent support in PR campaigns has often proved invaluable. Hawkes even ... that drug companies are not allowed to advertise direct to consumers. As a result, they depend heavily ... placed upon PR companies to achieve what would otherwise be achieved by advertising,' he adds ...
Opinion: Pharma inquiry lacks understanding of PR
14 Jan 2005 | by Kate Nicholas, kate.nicholas@haynet.com
including the Association of the British Pharmaceutical Industry (ABPI), attend the seventh session...Prior to Christmas, I observed the penultimate session at which members of the press and advertising and PR industries came under scrutiny. The issue being addressed was whether pharma exerted undue ... . The obvious lack of understanding of advertising and PR led to some moments of borderline farce ...
News Analysis: Judgement day for Big Pharma
07 Jan 2005
Richard Horton and Mike Paling, MD of healthcare advertising firm Paling Walters. The ongoing select ... raised at the sixth session included the peer review process, direct-to-consumer advertising and 'disease ... of practice on 'freebies' - the Association of the British Pharmaceutical Industry (ABPI) is currently ...
Healthcare Survey: Ghost writers under spotlight
03 Dec 2004
The Lancet and the British Medical Journal (BMJ). In some cases, doctors and experts in various medical ... such dramatic claims, the Association of the British Pharmaceutical Industry (ABPI) is sceptical that fake drug ...
Profile: Markham on a mission - Gill Markham, UK corporate affairs director, Wyeth
01 Oct 2004 | by Ian Hall
declares, confidence no doubt buoyed by a top prize won at a pharma awards bash the previous night. US ...
Campaign: Second Opinion
17 Sep 2004
, application. PR amplifying advertising is nothing new, so this isn't particularly creative - but it doesn ...
Healthcare: Brand visibility
06 Aug 2004
great care to comply with the Association of the British Pharmaceutical Industry (ABPI) Code of Practice ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
