Unilever to mark sustainability efforts through corporate campaign
25 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
logo within its UK advertising in 2009, and, last year outlined a fundamental change in its approach ...
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Boots revamps pharmacies to reflect specialities
04 May 2012 | by Matthew Chapman
advertising with the potential for TV advertising to raise awareness of some services such as eye health ...
Panadol to sponsor Keith Lemon's jump to ITV1
29 Mar 2012 | by Maisie McCabe
and Fearne Cotton, recording the highest audiences of any TV programme on digital TV in 2011 ...
Brand Manager of the Week: Lisa Harrison
20 Mar 2012
-match dinner as sponsor of the Wales women's team. - What's your greatest ambition? To have a TV ad I ...
P&G marketing chief admits it needs to fundamentally shift how it operates
14 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
to digital marketing and move spend out of TV advertising into digital channels....the biggest spender on TV advertising, where it directed 136m out of its overall advertising spend of 203m ... the more traditional advertising on television to digital and mobile advertising". Pritchard expanded ...
Sector Insight: Vitamins and supplements
08 Feb 2012 | by Jane Bainbridge
Wines joined Seven Seas in January 2011. He handles all marketing, advertising and digital ...
Luther Pendragon to help ABPI tackle controversial NHS reforms
07 Feb 2012 | by Elizabeth Pears
The Association of the British Pharmaceutical Industry has called in Luther Pendragon to devise a
Reckitt-Benckiser launches Britain's Greatest cross-brand promotion
12 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
The campaign is thought to be RB's biggest to date in the UK and will support the company's key powerbrands such as Finish and Cilit Bang. The advertising campaign was created by Euro RSCG with design by Live Breathe, and features TV, print, radio, digital, in-store and promotional activity, supported ...
P&G picks Olympic athletes for brand ambassadors
30 Nov 2011 | by Loulla-Mae Eleftheriou-Smith
Procter & Gamble has named 11 British athletes, who are set to compete in the London 2012 Olympic
Carol Vorderman fronts Sambucol marketing drive
18 Nov 2011 | by Loulla-Mae Eleftheriou-Smith
The campaign, created by Koala Ltd, breaks on Tuesday (22 November) and features a TV ad for the PharmaCare Europe-owned brand, supported by press activity. Media buying is handled by AdConnection. The TV ad promotes Sambucol as a natural food supplement for the entire family, highlighting ingredients ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
