PAA lands Investec private banking account
17 May 2012 | by Sara Kimberley
will continue to handle the brand's advertising. Last year, Investec struck a deal with the England and Wales ...
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Direct Line Group recruits former HSBC marketer Evans
17 May 2012 | by Alex Brownsell
Evans, previously head of customer management, retail banking and wealth management at HSBC's UK operation, will report to chief marketing officer Rick Vlemmiks, who joined from British Gas in February ... brand , with TV ads featuring its bulldog mascot, joined by actor Martin Clunes. ...
WPP lands global Bank of America ad and branding account
04 May 2012 | by Daniel Farey-Jones
WPP has won out against BBDO in a global advertising and branding pitch for the Bank of America...and advertising for its consumer banking, global banking and markets and global commercial banking divisions ... has handled the US consumer retail advertising account since 2006, and took part in a pitch process ... the consolidated 28m media, advertising, direct and strategic responsibilities behind its news operations ...
UM London takes FSCS communications planning account
25 Apr 2012 | by Mark Banham
UM London has been awarded the communications planning account for the Financial Services
Sainsbury's Bank 'rainbows' by AMV BBDO
24 Apr 2012
Abbott Mead Vickers BBDO has created a TV ad to promote Sainsbury's Nectar Credit Card.
HSBC promotes Philip Mehl to pan-Euro role
19 Apr 2012 | by Alex Brownsell
its advertising to explore "the future forces that will shape our world and commerce". ...
Goldman Sachs' secrecy to blame for Greg Smith outrage, say PROs
16 Mar 2012 | by Matt Cartmell
, with the line: 'The Google I was passionate about was a technology company. The Google I left was an advertising ...
Santander targets females with 'more human' marketing strategy
07 Mar 2012 | by Alex Brownsell
. The TV execution features a voiceover stating, "You play, you save. You spray, you save. Stay in bed all ... director at Santander, told Marketing it was important to add a greater "human" element to its advertising ... , which has previously focused its advertising around brand ambassadors such as Formula 1 drivers Lewis ...
Trading places: this week's people moves
02 Mar 2012 | by Matthew Chapman
Bradley to group brand director, in Brand Republic's round-up of this week's people moves in advertising...former head of TV Phil Hall and MediaCom Beyond Advertising managing partner Kirsti Wenn, to joint ... Advertising 18 Feet Rising has hired the JWT Sydney creative group head, Stephen de Wolf , as a creative director. ( Campaign) Marc Giusti , the group chief digital officer at Leo ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
