Sports lifestyle brand Extreme Group seeks agency for lifestyle push
15 May 2012 | by Sara Luker
to build the world's leading Extreme Sports TV distribution company and through brand expansion has become ...
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Experian kicks off £6m media review
24 May 2012 | by Katherine Levy
. It is understood that the review is tied to an increase in advertising spend ahead of an update of Experian's consumer products. CreditExpert's most recent TV campaign, through The Red Brick Road, broke in February ...
O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'
04 May 2012 | by Noelle McElhatton
thief] can do nothing. Will there be a play on consumer trust in advertising the Wallet? I don ...
Visa Europe 'flow faster' by Saatchi & Saatchi
19 Mar 2012
Visa Europe has unveiled its new 2012 advertising campaign, featuring the sprinter Usain Bolt....The work, created by Saatchi Saatchi, marks the first appearance from Bolt in his role as Visa Europe s "innovation ambassador". The TV ad, which launched across Europe on 17 March, also includes cameo appearances from athletes who are part of "Team Visa Europe". Set to a soundtrack of Hundred ...
AmEx campaign by Digitas and CP&B lands top Facebook Studio award
27 Feb 2012 | by Ian Darby
Porter & Bogusky, has won the inaugural Facebook Studio Award....-tier "gold" awards in the contest. These were US-based EVB for its "serenading unicorn" work for Wrigley ... . There were also two silver winners and four bronze awards. However, there were no UK winners among the 11 ... Benjamin from JWT. The awards support the Facebook Studio platform that was launched in April 2011 ...
PR bosses retain 2012 optimism, finds Kingston Smith
27 Feb 2012 | by Alec Mattinson
expecting an increase of up to 20 per cent. Advertising was, overall, by far the most pessimistic category ...
MasterCard extends Champions League sponsorship
13 Feb 2012 | by Alex Brownsell
week's Brit Awards, with a competition offering consumers the chance to duet with their favourite ...
Tesco boss Richard Brasher to chair Marketing Society Awards judging
30 Jan 2012 | by Staff
for this year's Marketing Society Awards for Excellence in association with Marketing....for this year's Award, including Vodafone group marketing director Saj Arshad, Barclaycard global chief ... looking forward to chairing the judging of this year's Marketing Society Awards for Excellence. "I ... the finalists." The deadline for submissions is 17 February, with the award ceremony taking place at Hilton ...
MasterCard sponsors The Brits content on Vevo
13 Jan 2012 | by Maisie McCabe
MasterCard is to extend its sponsorship of music awards ceremony The Brits through a partnership...the nominees including Professor Green and James Blake (who are up for British male solo artist) and Jessie J and Adele (British female solo artist) on the Vevo site. Live performances from the awards and exclusive ... as live by ITV. In the run-up to the awards ceremony on 21 February music fans will be able to watch ...
MasterCard rolls out 'priceless' Brits competition
10 Jan 2012 | by Alex Brownsell
MasterCard has rolled out a campaign promoting its sponsorship of The Brit Awards, offering...competition with the winners performing with one of singer Labrinth, boyband JLS or this year's Choice Award winner, Emeli Sande. The winners will be shown performing on a TV ad, to be broadcast on the evening of the 2012 Brit Awards on ITV1 on 21 February. Music fans are invited to load up audition tapes ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
