Old El Paso readies Jubilee-themed campaign
22 May 2012 | by Maisie McCabe
Griffith. A repurposed TV ad, by Saatchi Saatchi with art direction by Phil Clarke and copy direction ...
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Jordans & Ryvita calls £6m advertising pitch
24 May 2012 | by Sara Kimberley
to handle the 2 million advertising and digital account for the Jordans brand, which was previously ...
Futura Foods calls in Brazil PR to promote Greek cheeses
22 May 2012 | by Sara Luker
in 2010-11. Despite this, only 11 per cent of British households regularly buy feta and less than five per ...
Premier Foods backs Great Little Ideas with social media push
16 May 2012 | by Loulla-Mae Eleftheriou-Smith
brand portfolio, through an engaging 'Great Little Ideas' campaign that fits perfectly with our British ...
Adwatch (May 16) Top 20 recall: Bird's Eye
15 May 2012 | by Zaid Al-Zaidy, chief strategy officer, TBWA\London
audience that s in love with primetime TV shows such as I m A Celebrity Get Me Out of Here Britain ... heart. Adwatch: Top 20 recall (May 16) Latest May-09 Brand Agency/TV Buyer ...
Hovis launches British Farmers Loaf with £3.5m marketing push
11 May 2012 | by Sarah Shearman
premium product called British Farmers Loaf....The 1.40 loaf, which comes in wholemeal and white variants, is made from 100% British wheat and is Hovis biggest launch of the year. The campaign, created by Dare, starts this weekend with a TV ad ... that goes into making each loaf. The ad will run on TV for the next four weeks, with a second burst ...
Environment : Jordans' 'ten per cent' boost for wildlife
10 May 2012
-old environmentally conscious consumers. The PR team secured farmer and TV presenter Jimmy Doherty as a brand ...
Pilgrims Choice 'good choice' by Karmarama
09 May 2012
The multimillion-pound relaunch of ?the brand comprises two TV commercials, press, new packaging and digital work that ?includes the Good Sandwich Pilgrim app. The TV campaign runs with the new endline "Good choice Pilgrim" and features a miniature cowboy who questions the choice of mediocre cheddar ...
Adwatch (May 2) Top 20 recall: Florette
09 May 2012 | by Russell Ramsey, executive partner, JWT London
abandoned any notion of provenance or freshness story in the TV ad so they ve opted for option two, let ... stab at making it entertaining. The couple make the meal scenario is well worn in food advertising ... (May 9) Latest May-02 Brand Agency/TV Buyer Recall rank ...
Mars named Cannes Advertiser of the Year
03 May 2012 | by Daniel Farey-Jones
Mars, the confectionery, petcare and food giant, has been named Cannes Lions Advertiser of the Year...The award is presented to advertisers who have distinguished themselves for inspiring innovative ... of Mars, said: "We are grateful for the recognition of the Cannes Lions Advertiser of the Year Award ... . Previous winners of the Advertiser of the Year award: 2011 Ikea 2010 Unilever 2009 Volkswagen ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
