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Ditching flu awareness ads contributed to more deaths, paper claims

to underestimating the danger of flu. It is really important to advertise to them to encourage them to get their flu ... explained what the Government did to substitute for the seasonal advertising campaign. "Vaccine uptake rates in 2010, when there was no national media advertising campaign, were very similar to previous ...

Energy industry to increase transparency over best deals for customers

Customers of EDF, British Gas, E.ON, SSE, Scottish Power and Npower will also be offered the best tariff if their contract comes to an end, and if they contact their supplier at any time to ask. The Coalition Government claims the "landmark" deal with all the major energy suppliers could mean millions ...

BETC London lands Livingstone's mayoral campaign account

BETC has been awarded the account following two outdoor poster campaigns, one of which accused Mayor Boris Johnson of being a "pickpocket" . The appointment was chaired by Tessa Jowell, Labour MP for Dulwich and West Norwood, London. BETC will work on a series of issue-driven ads for the Livingstone ...

Editor's Comment: Why Whitehall needs the professionals

For those who rue the COI's demise, there was comfort in a TV ad that debuted last Saturday. Broadcast a day after the doors of Hercules House finally closed, the first post-COI TV campaign was hard ... memories of the heyday of government advertising, circa 2006. It suggests there are still marketers ...

Government returns to shock tactics in latest anti-smoking ad

The drive, which will run across TV, press and radio is the first "health harm" anti ... ). It follows a call at the end of last year by the British Medical Association to ban smoking in cars. The TV execution, created by Dare, aims to communicate that 80% of "secondhand" smoke is invisible ...

Out-of-town retailers and betting brands escape Portas clampdown

measures approved by Shapps include a further round of "Portas Pilots" to trial some of the TV star ...

ISBA Conference: Advertisers to explore taking a role in press regulation

Commission by having its advertising members favour those newspapers who are part fo the industry body....Committee will raise the idea that advertisers can be crucial in using the power of ad spend to punish media ... ] is in the process of creating a new PCC. I think it presents an opportunity for advertisers to talk to David Hunt ... the influence advertisers are perceived to have exercised before the closure of News International s Sunday ...

Osborne reveals tax breaks for video games producers

announcing tax breaks will extend to games and some TV production comes back into the tax relief net too ...

ISBA Conference: Advertisers must prove their economic worth

Advertisers must get better at demonstrating their importance to the economy to ward off the threat...In a wide-ranging address to the ISBA Conference this morning, Whittingdale said advertising ... across why advertising is important." However, he warned that five years on since his last speech ... that the "pressure has not diminished" to go further on restrictions on advertising food that is high in fat, salt ...

Editor's Comment: Cameron's broadside merely a smokescreen

awarded brand, soon to celebrate its 42nd anniversary with handsome spouse, DDB. Noelle.McElhatton@haymarket.com ...

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