Expedia's senior marketing director joins Media360 client panel
11 May 2012 | by Jeremy King
senior clients of brands, including British Airways, Samsung, John Lewis and Virgin Media, as well a ...
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Sky opens creative agency talks
17 May 2012 | by Anne Cassidy
BSkyB is looking for a creative agency to handle a major new advertising brief and is preparing...The broadcaster and internet service provider, which spends 163 million on its advertising, has already approached non-roster agencies ahead of a potential pitch for the task. Agencies have been put on standby and told to expect an invitation to compete for a brief imminently. The independent consultant ...
Ad watchdog upholds complaint against BSkyB
02 May 2012 | by Loulla-Mae Eleftheriou-Smith
A BSkyB ad for its HD and ESPN packages has been banned by the Advertising Standards Authority (ASA...the services at the advertised prices. The additional terms of the offer meant that if consumers did ... the price of the offer advertised. The decision by the watchdog that the BSkyB ad broke the advertising ...
Virgin Media revenues rise 2.4% in Q1
25 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
base increased by 242,000 to 677,100, which has helped to grow the total paying TV consumer base by 50 ... of Virgin Media, said: "Demand for superfast broadband and TiVo, the UK's first mass-market ,connected-TV ...
Virgin Media ad banned over small print
24 Apr 2012 | by Sarah Shearman
Virgin Media has been banned from running a print ad by the Advertising Standards Authority (ASA...week, Virgin Media pulled a TV ad featuring actor David Tennant after BBC Worldwide complained ...
Virgin Media sponsors the Red Devils
05 Apr 2012 | by Sarah Shearman
Virgin Media has signed up to sponsor the Red Devils, the British Army freefall team, for the next...work and ambition and what better fit for two red, British, superfast brands." Other Red Devil ...
Media Week Awards co-chairs revealed
04 Apr 2012 | by Jeremy King
This year's Media Week Awards co-chairs are Jonathan Allan, sales director for Channel 4 and Karen...Both of the co-chairs took time out to talk to Media Week about what the Media Week Awards mean to the industry and what it means to be a co-chair for the industry number one awards ceremony. Blackett said ... more. Allan said: "A great deal of the value and prestige of awards come from the rigour and focus ...
NSPCC names Mike Parker as marketing chief
20 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
sales and commercial marketing in 2000. The NSPCC spends about 4m a year on advertising. It recently ...
BSkyB ad banned for misleading 'just for you' line
22 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
BSkyB has had an ad for its movie channels and broadband service banned by the Advertising...The Brothers and Sisters-created TV ad, which aired on 22 November last year, said: "Welcome to the world of better offers. If you've got Sky Movies 1 and 2 with Sky's unlimited broadband, then this offer is just for you. Enjoy a free wireless connector for your Sky+HD box so you can access Anytime+ and enjoy ...
Switching service Simplifydigital readies biggest ever TV push
01 Feb 2012 | by Matthew Chapman
Simplifydigital.com, the free Ofcom-accredited telecoms and TV switching service, is launching its...The television activity will launch on Saturday 4 February with creative that will change each week to highlight a new deal for customers who switch to digital TV, broadband and home phone services ... '. Initial television activity will run on ITV, Channel 4 and Channel 5 with media planning and buying ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
