Brand barometer: Volkswagen Polo viral campaign reviewed
24 May 2012
British Farmers Loaf, depicts a heart-warming relationship between a farming father and his son. T ...
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Conde Nast offers advertisers tablet metrics
25 May 2012 | by Nick Batten
Conde Nast is to provide advertisers with ad-specific metrics for its UK tablet editions, from June...advertisers who have placed ads incorporating a web link or who have taken a premium ad opportunity ... the September 2012 issue. All 13 magazines published by the British company are now available digitally. GQ ... for premium advertisers later in the year. In addition, Cond Nast is investing further in brand ...
Google's Schmidt says he 'disagrees' with EU competition concerns
24 May 2012 | by Sarah Shearman
on their own websites, because they shut out competing providers of search advertising intermediation services ... from offering tools to allow them to transfer search advertising campaigns across AdWords and other platforms for search advertising. The EU has powers to fine Google up to 10% of its global revenues ...
Evidon and DoubleVerify integrate privacy and ad verification
24 May 2012 | by Daniel Farey-Jones
The partnership means clients can take advantage of DoubleVerify's measurement technology and Evidon s InForm platform for privacy notices in ads as a fully integrated single-tag solution. DoubleVerify is to transfer all existing online behavioural advertising compliance relationships to Evidon ...
Facebook 'plotting ad-tracking system'
24 May 2012 | by Sarah Shearman
Facebook is working on a system to measure the impact of advertising on the platform to address...to be bought through an automated system on behalf of advertisers. Currently, premium slots are sold directly ... point of contention for advertisers on Facebook and the issue blew up last week when General Motors announced it was to pull all advertising spend from the platform. Simon Mansell, chief executive ...
All about ... Facebook's future
24 May 2012 | by Alasdair Reid
, the motoring manufacturer announced it had decided that advertising on Facebook didn't really work ... , was based in part on the notion that revenues (not least advertising revenues) will begin to grow strongly ... ". But there are those who believe GM is merely the first major advertiser (it has the US market's third-largest media ...
Robin Grant: A man on a digital mission
24 May 2012 | by Sara Luker
, allowing advertising and media agencies to steal a march. What is bad news for the PR industry is good ... in an advertising structure for the first time. Again he longed to be the creative brains behind campaigns and, more ...
Top 50 Digital Consultancies
24 May 2012 | by John Owens
to shape online work. And with smart TVs also on the rise, video content is tipped as an area of huge ...
Old El Paso readies Jubilee-themed campaign
22 May 2012 | by Maisie McCabe
Griffith. A repurposed TV ad, by Saatchi Saatchi with art direction by Phil Clarke and copy direction ...
Google Chrome beats IE to become the world's favourite browser
22 May 2012 | by Sarah Shearman
stepping up the advertising for its Chrome browser, "we are in a much more competitive space than before ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
