Search results for British Television Advertising Awards

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British Olympic legends to boost Sega London 2012 game

24 May 2012 | by Hannah Crown

Seventy Seven PR will call on British Olympic legends to promote Sega's official London 2012 video

Carat teams up with Microsoft Advertising for Xbox anti-piracy campaign

24 Apr 2012 | by Nick Batten

The Industry Trust for IP awareness has launched its first ever Xbox advertising as part of its...The ads launch today (24 April) in partnership with Carat and Microsoft Advertising on Xbox Live ... for film, TV and video. The campaign will run on the Xbox microsite until the end of May to encourage ... inspiring people to play fair by demonstrating that film, TV and video has a value to it that is worth ...

Media Week Awards co-chairs revealed

04 Apr 2012 | by Jeremy King

This year's Media Week Awards co-chairs are Jonathan Allan, sales director for Channel 4 and Karen...Both of the co-chairs took time out to talk to Media Week about what the Media Week Awards mean to the industry and what it means to be a co-chair for the industry number one awards ceremony. Blackett said ... more. Allan said: "A great deal of the value and prestige of awards come from the rigour and focus ...

Game Group to close 277 stores and put up for sale

26 Mar 2012 | by Matthew Chapman

anticipated releases. News of the store closures will also be a blow to the British gaming industry because ...

Osborne reveals tax breaks for video games producers

21 Mar 2012 | by John Reynolds

announcing tax breaks will extend to games and some TV production comes back into the tax relief net too ...

AIS lands digital business for Vita

01 Mar 2012 | by Sara Kimberley

Eve, Drum, Iris Worldwide and TBWA\London. Above-the-line advertising for the European launch ... . Meanwhile, a TV spot by 180 Amsterdam features five gamers who appear to be involved in everyday activities ...

WPP's 24/7 Real Media enters RTB fray

29 Feb 2012 | by Sarah Shearman

proprietary ad management technology Open AdStream for publishers and advertiser clients....The advertising technology agency claims its new technology will enable publishers to filter ... of inventory. Pangis said: "Similarly, advertisers are guaranteed quality inventory from an auction ... for advertising clients to bid on top-tier inventory." The service will also be available to clients of GroupM ...

Mass Effect 3 'fight for everything' by DraftFCB San Francisco

29 Feb 2012

To promote the launch of the Mass Effect 3 game, Electronic Arts has rolled out an international TV

Understanding older women gamers

27 Feb 2012 | by Emily Hunt

of larger group of gaming women. We know from our research that a full 42% of British women over 45 ... is increasingly becoming an alternative to standard leisure entertainment such as TV and puzzle books. This can ...

CREATIVE STRATEGY: Computer game launch is a bit spaced-out

22 Feb 2012 | by Simon S Kershaw

I rarely review advertising/PR stunts, for the obvious reason that most of them are barely worth a...the fun. No wonder it won more than 150 awards, including Game Of The Year at the British Academy of Film and Television Arts In the meantime, Bioware s success had caught the attention of big boys EA Games. Now ...

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