24 May 2012
| by Kim Benjamin
launched its first major European marketing push last month, which included a TV and digital marketing ...
23 May 2012
| by Daniel Farey-Jones
360 to quiz him about the brand's image and plans and fish for news on Apple's rumoured TV plans....-funded programming. It could work for us."
Inglis also confirmed the brand would not be advertising on TV around ...
."
The transformation has been achieved in good part thanks to press campaigns and a clutch of TV ads, most recently ...
with TV lead John Lewis into ad-funded programming, which has been in vogue with some brands in recent ...
22 May 2012
| by Matthew Chapman
is banking on a good summer and believes its 2012 summer advertising is "perfectly capturing the nation ...
, which it began advertising as stand alone brands for the first time last year.
The retailer has ...
14 May 2012
| by Matthew Chapman
S started a television campaign on Saturday featuring the strapline M S quality now at prices you ll love ...
the Marketing Society s Grand Prix award. This is because it introduced its Essential range during ...
26 Apr 2012
| by Maisie McCabe
in the UK, launched a pan-European campaign in April last year that included TV, print and outdoor ads in the UK, Italy, Belgium, France, Luxembourg and Greece.
The 30-second TV ad by WARL aimed ...
26 Apr 2012
| by Sara Kimberley
TK Maxx has appointed Ogilvy & Mather to its digital advertising account....tasked with creating digital advertising to amplify the brand's TV activity, which is expected to launch before the summer.
In the past, Golley Slater has worked on the retailer's advertising business ...
, the star of its advertising campaign to introduce its "big labels, small prices" proposition.
O M ...
26 Apr 2012
| by John Reynolds
The M S Shwopping campaign forms part of the retailer's Plan A responsible business strategy.
M S believes the campaign can help change customer buying habits and protect the environment.
Lumley will front a marketing campaign, including TV ads, along with serving as the retailer's global ...
18 Apr 2012
| by Kerry Bateman
on national TV.
P G took back ownership of what shopper value meant for its brands and enjoyed significant ...
for shopper marketing to embrace planning attitudes consistent with disciplines such as advertising and direct ...
10 Apr 2012
| by John Reynolds
@johnreynolds10
Top 10 selling London 2012 merchandise
1
British ...
03 Apr 2012
| by Matthew Chapman
Myleene Klass and Dannii Minogue return to the brand s advertising, despite having been widely ...
of The Beatles Here Comes the Sun .
The campaign will be spearheaded by TV activity, created by RKCR/Y R ...
, who was also rumoured to have been dropped from TV ads last year, will be seen hosting a garden party ...
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