Tesco gives ready meals multimillion-pound revamp
24 May 2012 | by Matthew Chapman
Tesco is giving its ready meals a multimillion-pound relaunch supported by a national advertising
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Co-op appoints Leo Burnett to £50m ad account
25 May 2012 | by Sara Kimberley
The Co-operative Group is set to appoint Leo Burnett to handle its £50m advertising account....The agency won the account after a competitive pitch against Now and CHI Partners. The win is expected to be ratified by the Co-op board next week. DDB is believed to have withdrawn on the eve of the pitch as a result of its merger with agency Adam Eve, which handles the John Lewis advertising account ...
Sainsbury's rapped by ad watchdog after Asda complaint
23 May 2012 | by Matthew Chapman
The ad watchdog has ruled that a TV ad misled consumers about which stores were participating...frequently taken complaints about rivals' ads to the Advertising Standards Authority (ASA). Asda took issue with one TV and three press ads Sainsbury's ran in October for its Brand Match scheme, which ... stores were participating in the scheme. It found that the phrase used in the TV ad "excludes Locals ...
Store brands gain ground on national brands
15 May 2012 | by Heather McCarthy
The majority of British consumers perceive store brands to be the same as or better than national...that while the majority of British consumers still perceive store brands to be the same as or better than ... to be strongest: quality, innovativeness, uniqueness and packaging. Of the British consumers who think store ...
Industry view: Does M&S's new value food range hit the spot?
14 May 2012 | by Matthew Chapman
S started a television campaign on Saturday featuring the strapline M S quality now at prices you ll love ... the Marketing Society s Grand Prix award. This is because it introduced its Essential range during ...
Tesco escalates voucher war with Clubcard exchange campaign
14 May 2012 | by Matthew Chapman
The month-long Clubcard Exchange promotion launches today (14 May) and will allow customers to change 5 of Clubcard vouchers into a 10 exchange token, which can be spent on a range of non-grocery products including clothes, furniture, toys and electrical goods. A television and radio campaign ...
Marketing spend to increase in 2012, indicates survey
11 May 2012 | by Matthew Chapman
, advertising is expected to see the most robust performance across the year with 85% of respondents believing ...
Sainsbury's chief praises marketing as annual revenue hits £22.3bn
09 May 2012 | by Matthew Chapman
claims the TV campaign pushing its 'Live Well for Less' strapline has captured the mood of customers ...
Tesco extends branded portfolio content with TV plans
09 May 2012 | by Matthew Chapman
Tesco is in discussions with broadcasters about televising its Mum of the Year competition...The retailer is considering several options, including broadcasting the final and making documentaries about the eight finalists lives. This year s awards ceremony was held at the Waldorf Hilton Hotel in March. As part of the drive, the retailer is looking to put a lot of investment into the Tesco ...
Boots kicks off pitch for digital business
03 May 2012 | by Anne Cassidy
Boots, the high-street retailer, is reviewing its digital advertising arrangements....-the-line communications. It is currently running a TV campaign by Mother promoting its Number 7 range, which introduced a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
