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Apple has awarded a $56m (£36m) "golden hello" to John Browett, the former Dixons boss who
is the rise of dual-screening - using a connected device at the same time as watching TV. Over 70% of tablet users regularly interact with their tablet while watching TV, which is good news for brands. Nielsen statistics show that effective dual-screening makes brand recall 1.7 times more effective than TV advertising ...
buy a TV, laptop or MacBook for 549 or more, before Wednesday 6 June, with 10 cashback for every ... the best quality, latest technology TVs and laptops, on which to follow this summer's big sporting events ...
, communications buying manager at Unilever, said: "As one of the UK's largest advertisers, it's important that we ... great opportunity for outdoor advertising to provide consumers with engaging and interactive campaigns ...
augmented reality technology that is becoming prevalent in print and outdoor advertising. The Aurasma ...
The strategy to align the brands under the Microsoft umbrella was first seen last December, when a TV ad showed ... expanded over the decades from desktop PCs into online, mobile, gaming and advertising, can be a 'double ... partly because of the UK business' own reticence. 'I don't know whether it's a British thing, but it ...
Seventy Seven PR will call on British Olympic legends to promote Sega's official London 2012 video
their own platforms. Brands need to be part of these worlds whether as advertiser, content provider and ...
for Fiction, RockCorps and National Business Awards....for Fiction for 17 years, and the National Business Awards for 11. Its RockCorps partnership won the prime minister's Big Society Award. The Orange Wednesdays and Gold Spots cinema activity will continue ... s sponsorship of the Prize for Fiction has been running for 17 years, while the National Business Awards ...
Marketing: In the light of General Motors reassessing its advertising on Facebook, is the social ... are very supportive of Facebook. Our TiVo (Virgin Media s connected TV service) platform allows us to link ... there. And WPP chief Sir Martin Sorrell believes Facebook is not the right environment for advertising ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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