Media360: Virgin Media marketing chief on David Tennant signing
23 May 2012 | by Daniel Farey-Jones
was really engaging and who wasn t commonly used in advertising," he said. "He's only ever done ads once ...
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Plusnet airs light-hearted manifesto ad
28 May 2012 | by Sarah Shearman
it had used since it first advertised on TV in 2010. Follow Sarah Shearman on Twitter ...
We'll Call You - E.ON
23 May 2012
you are freezing prices. E.ON: British Gas have announced they are likely to put prices up by 15 ... . If no one else puts their prices up apart from British Gas, that just signifies there's no need for a price ... , looking at a fixed deal. Mktg: Why are British Gas putting their prices up? E.ON: Only British ...
EDF adds brand character to Olympics reward-scheme push
22 May 2012 | by Matthew Chapman
EDF Energy is running a TV campaign starring its orange blob brand character in an athletics...The 30-second television spot features the brand character dreaming of athletics, before being ... was launched in April with a 60-second television ad pushing the brand's low-carbon claims and introduced ... Better Energy' advertising and in particular, to our new brand character. "Bringing together 'Thank ...
EDF Energy 'Thank Yous' by AMV BBDO
22 May 2012
EDF Energy is launching the latest instalment of its "feel better energy" TV campaign.
Orange invests in film ties after sponsorship review
22 May 2012 | by Matthew Chapman
for Fiction, RockCorps and National Business Awards....for Fiction for 17 years, and the National Business Awards for 11. Its RockCorps partnership won the prime minister's Big Society Award. The Orange Wednesdays and Gold Spots cinema activity will continue ... s sponsorship of the Prize for Fiction has been running for 17 years, while the National Business Awards ...
Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'
21 May 2012 | by Noelle McElhatton
Marketing: In the light of General Motors reassessing its advertising on Facebook, is the social ... are very supportive of Facebook. Our TiVo (Virgin Media s connected TV service) platform allows us to link ... there. And WPP chief Sir Martin Sorrell believes Facebook is not the right environment for advertising ...
Centrica plots overhaul of British Gas' comms
15 May 2012 | by Alec Mattinson
of British Gas....British Gas image as an environmentally progressive, green energy supplier. It is now thought ... that British Gas is one of our biggest clients and one industry source labelled the brief an agency ... outside investment to grow its footprint internationally . British Gas has contacted a number ...
E.ON targets British Gas with price freeze pledge
15 May 2012 | by Matthew Chapman
campaign days after British Gas warned it might have to raise prices this winter....The press activity is headlined 'E.ON guarantees not to increase home energy prices in 2012' and continues the brand s animated style it uses in television advertising . British Gas owner Centrica put out a statement on Friday (11 May) warning that wholesale costs will be around 15% higher this winter ...
Twitter boss: UK brands 'driving ad innovation'
15 May 2012 | by Sarah Shearman
More than 140 brands, many from the FMCG sector, have invested in advertising on Twitter since it launched paid-for opportunities in the UK last September. Speaking to Marketing one year after ... other online advertising. Wang refused to break down revenues and declined to comment on pricings ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
