Mirror titles in Euro 2012 deal with Gala Coral
16 May 2012 | by Nick Batten
footballing event." Mark Field, head of business development at Mirror Group Advertising, added ...
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BetVictor appoints VCCP for creative
24 May 2012 | by Jeremy Lee
advertising account....was responsible for using the TV presenter Paddy McGuinness in BetVictor's advertising. The most recent campaign ...
Paddy Power ad banned for being offensive to transgender community
16 May 2012 | by Loulla-Mae Eleftheriou-Smith
Paddy Power's TV and online ad asking viewers to spot "transgendered" ladies among a crowd...The 'Ladies Day' ad, created by Crispin Porter Bogusky, aired on TV in February, but was quickly ... stance. The Advertising Standards Authority (ASA) began an investigation into the ad, saying it had ... is based in the Republic of Ireland, the Advertising Standards Authority Ireland (ASAI) judged on the ad ...
Sector Insight: betting shops
15 May 2012 | by Jane Bainbridge
of the industry working in advertising and communications agencies. He has been managing partner at Partners ... of British Bookmakers). ...
Paddy Power courts controversy from YouTube 'fun police'
08 May 2012 | by Matthew Chapman
, was pulled by TV broadcasters after the ASA received more than 400 complaints. The ad invited viewers ...
Ex-FHM editor Needham leads football betting mag launch
25 Apr 2012 | by Staff
. Citibet has already landed advertising from the major bookmaking companies Coral, Betfair, Sporting Index ...
Blue Square hires Arnold KLP for £4m advertising account
19 Apr 2012 | by Maisie McCabe
Blue Square, the Rank Interactive-owned online betting brand, has appointed Arnold KLP to its £4 million account ahead of a busy summer of UK sport, which is expected to drive increased levels of sports betting.
Coral seeks creative agency ahead of ad push
19 Apr 2012 | by Jeremy Lee
Coral, the Gala Coral-owned retail bookmaker, has put its advertising business up for pitch....and online betting brands to advertise their services on TV and radio for the first time. ... , their advertising include BetVictor, Costa Bingo, Unibet and Rank Interactive. Marketing activity in the gambling ...
Media Week Awards co-chairs revealed
04 Apr 2012 | by Jeremy King
This year's Media Week Awards co-chairs are Jonathan Allan, sales director for Channel 4 and Karen...Both of the co-chairs took time out to talk to Media Week about what the Media Week Awards mean to the industry and what it means to be a co-chair for the industry number one awards ceremony. Blackett said ... more. Allan said: "A great deal of the value and prestige of awards come from the rigour and focus ...
California Lottery 'lady luck' by David & Goliath
04 Apr 2012
The US TV spot was created by David Goliath. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
