Barclaycard is rolling out its first TV ad campaign in over a year to promote its PayTag technology...The campaign by BBH launches today (28 May). It takes the brand back to its comedic advertising roots with a TV spot directed by Becky Martin, the producer of Channel 4 comedy series 'Peep Show ... such as 'Waterslide' and 'Rollercoaster' . The TV ad will be supported with print, outdoor, in-store and digital ...
for News Corp's 'Touch', a new television drama featuring Kiefer Sutherland, which was unusually released ... for professional content on sites such as YouTube and Facebook. Soap opera TV shows date back to the 1950s, when ... days of TV channels when the likes of Persil and Omo and others were sponsoring the 30-minute soap ...
Apple has awarded a $56m (£36m) "golden hello" to John Browett, the former Dixons boss who
EMEA, at the NBA, about winning over British fans. How is the NBA perceived in the UK? We are a ... , such as our merchandise and our TV broadband offering, NBA.tv. The NBA has a powerful brand identity and logo ...
brand manager, I was master of a few marketing disciplines: basically TV and press advertising,' agrees ... was brand manager for Smirnoff nine years ago, I produced one TV ad a year and perhaps two press ads. We ... treatment to other territories.Where brand development is light: - Study the advertising and promotion ...
Tesco is giving its ready meals a multimillion-pound relaunch supported by a national advertising
British Farmers Loaf, depicts a heart-warming relationship between a farming father and his son. T ...
on their own websites, because they shut out competing providers of search advertising intermediation services ... from offering tools to allow them to transfer search advertising campaigns across AdWords and other platforms for search advertising. The EU has powers to fine Google up to 10% of its global revenues ...
The campaign by Space highlights new daily direct flights from Manchester and Birmingham to Berlin from 3 June. The activity runs under the strapline "Wilkommen to Berlin". It comprises of targeted radio advertising within the Manchester and Birmingham areas, experiential activity at the Bullring ...
Facebook is working on a system to measure the impact of advertising on the platform to address...to be bought through an automated system on behalf of advertisers. Currently, premium slots are sold directly ... point of contention for advertisers on Facebook and the issue blew up last week when General Motors announced it was to pull all advertising spend from the platform. Simon Mansell, chief executive ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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