National Trust launches augmented reality Wallace and Gromit press ads
28 May 2012 | by Matthew Chapman
families and friends to celebrate the best of British at our sites and properties. "These adverts ...
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M&M characters test out 'British' costumes in Jubilee ad
28 May 2012 | by Sarah Shearman
Mars has rolled out a British-themed campaign to support the launch of its special edition red...The 'Union Jack' TV ad, created by Abbott Mead Vickers BBDO first aired yesterday (27 May ... , including those of a punk and morris dancer, in a bid to make him look "British enough" to make ... , was recently named Cannes Lions Advertiser of the Year. Follow Sarah Shearman on Twitter @Shearmans ...
Total Media lands Random House and Transworld Publishers accounts
28 May 2012 | by Nick Batten
Total Media will be responsible for managing digital display advertising across consumer sites ... that the publishing houses' advertising reaches the relevant consumers driving a campaign based on real ...
Scout Media hires former Radio Times ad director
28 May 2012 | by Nick Batten
Andrew Mercer, former advertising director of the Radio Times, has joined Scout Media...Mercer has been tasked with developing tailored print ad packages for advertisers, ahead of the Olympics, and with bolstering Scout London's integrated advertising proposition across its print, online and mobile device editions. His experience includes an 11-year tenure as advertising director for Radio ...
Barclaycard returns to TV for PayTag campaign
28 May 2012 | by Alex Brownsell
Barclaycard is rolling out its first TV ad campaign in over a year to promote its PayTag technology...The campaign by BBH launches today (28 May). It takes the brand back to its comedic advertising roots with a TV spot directed by Becky Martin, the producer of Channel 4 comedy series 'Peep Show ... such as 'Waterslide' and 'Rollercoaster' . The TV ad will be supported with print, outdoor, in-store and digital ...
Sorrell says Adam & Eve acquisition 'shows DDB needed some help'
28 May 2012 | by Arif Durrani
recounted to an International Advertising Association room about his personal trials when he had acquired ...
Unilever partners with News Corp and Viacom for digital content
28 May 2012 | by Loulla-Mae Eleftheriou-Smith
for News Corp's 'Touch', a new television drama featuring Kiefer Sutherland, which was unusually released ... for professional content on sites such as YouTube and Facebook. Soap opera TV shows date back to the 1950s, when ... days of TV channels when the likes of Persil and Omo and others were sponsoring the 30-minute soap ...
Absolute Radio to broadcast commentary of Euro 2012 football championships
28 May 2012 | by Maisie McCabe
, mobile and digital TV. The commentary complements Absolute Radio s previously-announced Currys and PC ...
Apple welcomes former Dixon boss with £36m 'golden hello'
28 May 2012 | by Nick Batten
Apple has awarded a $56m (£36m) "golden hello" to John Browett, the former Dixons boss who
Think BR: Consumers are ready for an open dialogue about online advertising and privacy
28 May 2012 | by Carl White and Nick Stringer
Consumers are ready for an open dialogue about online advertising and privacy, writes Carl White...consumer s understanding of the mechanics of online privacy and advertising. The most striking is that the majority of people understand the value exchange between online advertising and the content it helps pay ... . People also want more information about advertising online, because, to-date we have not done a good ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
