to remove filtersVolkswagen Polo 'stay in safe hands' by DDB UK
16 May 2012
DDB UK has launched a TV commercial for the Volkswagen Polo, focusing on the relationship between a
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CREATIVE STRATEGY: Peugeot dances with the school of cool
17 May 2012 | by Simon S Kershaw
But how, when and where should advertisers be cool? Of course, there is a book/website called Coolbrands that claims to know the hip from the not. It all depends on whether you trust the judgement of their panel of style-leaders and opinion-formers. A better barometer might be that great live, continuing ...
Volkswagen USA 'crash' and 'tree' by Deutsch LA
16 May 2012
The new TV work for Volkswagen USA aims to focus on what matters to people, whether it's profound
DDB takes emotional approach for new VW Polo campaign
14 May 2012 | by Loulla-Mae Eleftheriou-Smith
for university. It uses the strapline: "Stay in safe hands. Polo. Small but tough." The TV ad broke during ...
Toyota brings 'Always a Better Way' global positioning to UK
09 May 2012 | by Alex Brownsell
Toyoda outlined the global vision a year ago, when the brand vowed to develop the "safest and most responsible" vehicles on the market. A UK spokeswoman confirmed that the strapline, unveiled by Toyota Motor Corporation president Akio Toyoda last year, will be adopted in all local advertising over ...
Autoglass appoints new marketing director
09 May 2012 | by Matthew Chapman
month launched its latest TV campaign starring its own staff, which was intended to draw attention ...
Brand Barometer: Social media performance of Audi
09 May 2012 | by Gemma Charles, Public affairs editor, Marketing
January - Audi's 'Vampire Party' ad made its debut ahead of the 2012 Super Bowl. The commercial aired on TV in the US, but was discussed around the world via social media. February - The unveiling of Audi's new TT RS Plus on 9 February created another spike in mentions on social. March ...
Lexus to sponsor City AM awards
08 May 2012 | by Daniel Farey-Jones
awards for the next two years....The car brand replaces Saxo Bank, which sponsored the first two years of the awards. Paul ... to associate itself with the best individuals and companies in the City". The annual award ceremony, which ... , will take place on 17 October. Lexus is also sponsoring the Personality of the Year award and a new ...
Jaguar to air Homeland-themed ad
03 May 2012 | by Maisie McCabe
of 'Homeland', in the final ad break of the TV drama on Sunday (6 May)....Jaguar, in a campaign planned and bought by Mindshare, will premiere the 40-second TV ad as part of its 'Alive' global brand positioning , in the first ad break of 'Homeland' on Sunday. Following ... advertisers can become a little obsessed with trying to produce content for viewers, when there is already ...
The AA calls £7 million advertising review
03 May 2012 | by Jeremy Lee
The AA has put its £7 million advertising account up for pitch....with a number of agencies on specific advertising projects, including McCann London and DCH. The AA ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
