24 May 2012
| by Simon S Kershaw
of Government-imposed budget cuts.
But what has all this got to do with advertising? As it turns out, quite ...
the contemporary arts of advertising in their struggle to protect our past.
Simon S Kershaw is a creative ...
24 May 2012
| by Sarah Shearman
on their own websites, because they shut out competing providers of search advertising intermediation services ...
from offering tools to allow them to transfer search advertising campaigns across AdWords and other platforms for search advertising.
The EU has powers to fine Google up to 10% of its global revenues ...
24 May 2012
| by Daniel Farey-Jones
The partnership means clients can take advantage of DoubleVerify's measurement technology and Evidon s InForm platform for privacy notices in ads as a fully integrated single-tag solution.
DoubleVerify is to transfer all existing online behavioural advertising compliance relationships to Evidon ...
24 May 2012
| by Loulla-Mae Eleftheriou-Smith
The campaign by Space highlights new daily direct flights from Manchester and Birmingham to Berlin from 3 June. The activity runs under the strapline "Wilkommen to Berlin".
It comprises of targeted radio advertising within the Manchester and Birmingham areas, experiential activity at the Bullring ...
24 May 2012
| by Our Parliamentary correspondent
The advertising industry has urged MPs to reject growing demands for a ban on alcohol ads. In a
24 May 2012
| by Sarah Shearman
Facebook is working on a system to measure the impact of advertising on the platform to address...to be bought through an automated system on behalf of advertisers. Currently, premium slots are sold directly ...
point of contention for advertisers on Facebook and the issue blew up last week when General Motors announced it was to pull all advertising spend from the platform.
Simon Mansell, chief executive ...
24 May 2012
| by Katherine Levy
.
It is understood that the review is tied to an increase in advertising spend ahead of an update of Experian's consumer products.
CreditExpert's most recent TV campaign, through The Red Brick Road, broke in February ...
24 May 2012
| by Sarah Shearman
By 1986, when Sam Cooke's Wonderful World reached number two in the UK singles chart 26 years after its original release, due to its use in a Levi's 501s TV ad, the power of marrying a brand ...
VS NEW WAVE
Old model
A big-name brand ambassador in a heavyweight TV campaign
In 1984 ...
24 May 2012
| by Sara Kimberley
to handle the 2 million advertising and digital account for the Jordans brand, which was previously ...
24 May 2012
| by Ian Darby
as the chairman of the jury for this year's Campaign Big Awards....channels.
For the first time, the awards will also present golds for a Campaign Big Agency of the Year ...
and integrated. The deadline for entries is 15 June and the awards night is on 24 October.
Further information ...
to chair the 2012 Big Awards. I'm looking forward to hearing the views of some of the very best creatives ...