28 May 2012
| by Nick Batten
Apple has awarded a $56m (£36m) "golden hello" to John Browett, the former Dixons boss who
25 May 2012
| by John Reynolds
EMEA, at the NBA, about winning over British fans.
How is the NBA perceived in the UK?
We are a ...
, such as our merchandise and our TV broadband offering, NBA.tv. The NBA has a powerful brand identity and logo ...
24 May 2012
| by Sarah Shearman
By 1986, when Sam Cooke's Wonderful World reached number two in the UK singles chart 26 years after its original release, due to its use in a Levi's 501s TV ad, the power of marrying a brand ...
VS NEW WAVE
Old model
A big-name brand ambassador in a heavyweight TV campaign
In 1984 ...
24 May 2012
| by Nick Batten
and Eucerin.
Carat won last year s Media Campaign of the Year at the Campaign Media Awards for its Nivea ...