National Trust launches augmented reality Wallace and Gromit press ads
28 May 2012 | by Matthew Chapman
families and friends to celebrate the best of British at our sites and properties. "These adverts ...
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M&M characters test out 'British' costumes in Jubilee ad
28 May 2012 | by Sarah Shearman
Mars has rolled out a British-themed campaign to support the launch of its special edition red...The 'Union Jack' TV ad, created by Abbott Mead Vickers BBDO first aired yesterday (27 May ... , including those of a punk and morris dancer, in a bid to make him look "British enough" to make ... , was recently named Cannes Lions Advertiser of the Year. Follow Sarah Shearman on Twitter @Shearmans ...
Total Media lands Random House and Transworld Publishers accounts
28 May 2012 | by Nick Batten
Total Media will be responsible for managing digital display advertising across consumer sites ... that the publishing houses' advertising reaches the relevant consumers driving a campaign based on real ...
Scout Media hires former Radio Times ad director
28 May 2012 | by Nick Batten
Andrew Mercer, former advertising director of the Radio Times, has joined Scout Media...Mercer has been tasked with developing tailored print ad packages for advertisers, ahead of the Olympics, and with bolstering Scout London's integrated advertising proposition across its print, online and mobile device editions. His experience includes an 11-year tenure as advertising director for Radio ...
Unilever partners with News Corp and Viacom for digital content
28 May 2012 | by Loulla-Mae Eleftheriou-Smith
for News Corp's 'Touch', a new television drama featuring Kiefer Sutherland, which was unusually released ... for professional content on sites such as YouTube and Facebook. Soap opera TV shows date back to the 1950s, when ... days of TV channels when the likes of Persil and Omo and others were sponsoring the 30-minute soap ...
Absolute Radio to broadcast commentary of Euro 2012 football championships
28 May 2012 | by Maisie McCabe
, mobile and digital TV. The commentary complements Absolute Radio s previously-announced Currys and PC ...
Think BR: Consumers are ready for an open dialogue about online advertising and privacy
28 May 2012 | by Carl White and Nick Stringer
Consumers are ready for an open dialogue about online advertising and privacy, writes Carl White...consumer s understanding of the mechanics of online privacy and advertising. The most striking is that the majority of people understand the value exchange between online advertising and the content it helps pay ... . People also want more information about advertising online, because, to-date we have not done a good ...
Plusnet airs light-hearted manifesto ad
28 May 2012 | by Sarah Shearman
it had used since it first advertised on TV in 2010. Follow Sarah Shearman on Twitter ...
Consumers and their mobile devices
28 May 2012 | by John Stoneman and Denise Turner
is the rise of dual-screening - using a connected device at the same time as watching TV. Over 70% of tablet users regularly interact with their tablet while watching TV, which is good news for brands. Nielsen statistics show that effective dual-screening makes brand recall 1.7 times more effective than TV advertising ...
BBC retains Premier League highlights package
25 May 2012 | by John Reynolds
The broadcaster has been awarded the rights for three seasons after it bid 179.7m, the Premier League said today (25 May). The highlights package includes the Saturday evening 'Match of the Day' ('MOTD') programme, the Sunday morning repeat and 'MotD2' on Sunday evenings. It is unclear which ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
