Apple has awarded a $56m (£36m) "golden hello" to John Browett, the former Dixons boss who
buy a TV, laptop or MacBook for 549 or more, before Wednesday 6 June, with 10 cashback for every ... the best quality, latest technology TVs and laptops, on which to follow this summer's big sporting events ...
The Co-operative Group is set to appoint Leo Burnett to handle its £50m advertising account....The agency won the account after a competitive pitch against Now and CHI Partners. The win is expected to be ratified by the Co-op board next week. DDB is believed to have withdrawn on the eve of the pitch as a result of its merger with agency Adam Eve, which handles the John Lewis advertising account ...
Tesco is giving its ready meals a multimillion-pound relaunch supported by a national advertising
launched its first major European marketing push last month, which included a TV and digital marketing ...
The ad watchdog has ruled that a TV ad misled consumers about which stores were participating...frequently taken complaints about rivals' ads to the Advertising Standards Authority (ASA). Asda took issue with one TV and three press ads Sainsbury's ran in October for its Brand Match scheme, which ... stores were participating in the scheme. It found that the phrase used in the TV ad "excludes Locals ...
360 to quiz him about the brand's image and plans and fish for news on Apple's rumoured TV plans....-funded programming. It could work for us." Inglis also confirmed the brand would not be advertising on TV around ... ." The transformation has been achieved in good part thanks to press campaigns and a clutch of TV ads, most recently ... with TV lead John Lewis into ad-funded programming, which has been in vogue with some brands in recent ...
is banking on a good summer and believes its 2012 summer advertising is "perfectly capturing the nation ... , which it began advertising as stand alone brands for the first time last year. The retailer has ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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